What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Vivek s.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Get great product insights with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One thing that differentiates Google Analytics from others is the amount of documentation that is present. It is very easy to look for answers for your questions
What is your favorite aspect of this product?
I like the details that are provided in the reports. Also, integration is available with Many 3rd party applications
What do you dislike most about this product?
The only thing to dislike about Google Analytics is it's vastness
What recommendations would you give to someone considering this product?
It is a no brainer when it comes to considering Google analytics
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Jagan m.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Great Website insights with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The product quality is something that differentiates Google Analytics from any other similar software. Also, we get great insights from Google analytics
What is your favorite aspect of this product?
Google Analytics has a very vast range of features. I like the way how we can drill deep into many layers of data to find out exactly what we want
What do you dislike most about this product?
It is not very easy to understand google analytics and more help documents and video content is needed
What recommendations would you give to someone considering this product?
Customer Behaviour analysis is something that is a must for developers to understand the user journey better and Google Analytics provides that. I would surely suggest this to all users
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
Michal W.
- Role: Industry Specific Role
- Industry: Entertainment
- Involvement: End User of Application
Submitted Jul 2022
Great product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I have primarily used Google Analytics, so I do not know much about the competition personally. Based on what I have seen in Google Analytics, this is a service that can be efficiently used even at its most basic level as a personal user. The business version of it is incredible, I have gotten to look into the functionality and it truly amazes!
What is your favorite aspect of this product?
The demographic analysis is very interesting to see. Just seeing where your audience is located really is an eye opener.
What do you dislike most about this product?
I really have no complaints about this one. Truly delightful to work with.
What recommendations would you give to someone considering this product?
Go for it! You won't be disappointed!
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
