What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Sumesh G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Understand your business and website better
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The visualization and the data representation on Google Analytics is super awesome. Also, the data available is very much detailed and makes us draw great insights
What is your favorite aspect of this product?
Understanding the Behaviour flow of the user is my favorite aspect of Google Analytics
What do you dislike most about this product?
The product is very vast and it takes some time to understand the product completely
What recommendations would you give to someone considering this product?
Very good tool to understand your product, website, and customers better. Must for any business
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Haroer C.
- Role: Industry Specific Role
- Industry: Energy
- Involvement: End User of Application
Submitted Jun 2022
The blueprint for any marketing strategy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This digital experience analytics tool contains some of the most reliable statistics available. It also has excellent drill-down capabilities. Having said that, it can be challenging to use and comprehend at first. Additionally, the system requires manual configuration, which is not the most user-friendly, to function optimally.
What is your favorite aspect of this product?
Given the unique and precise data insights it provides, Google Analytics is, in my opinion, a must-have tool for all those involved in digital marketing. The benefit of using Google Analytics is adding many properties to a single account and several accounts to a single user. My experience has shown that Google Analytics gives incredibly accurate statistics, and the tool is highly user-friendly.
What do you dislike most about this product?
Tags can be placed on pages, and customized reports can easily be created to track particular parameters. Scripting and tagging are needed on the front end to make it work. Besides loading your pages into Google Analytics, you should also set up your report parameters and use metatags right away.
What recommendations would you give to someone considering this product?
New features are being introduced daily, and deployment and setup are really simple. Because of the enormous and thriving user base, it is quite simple to acquire professional guidance, instruction, and knowledge base articles on any topic relating to the application. As the team has expanded, I've learned to like annotations more so that new teammates can grasp any data discrepancies from before they joined.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
JOSHUA F.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2022
Google Analytics is Comprehensive!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
GA is generally user friendly and easy to learn.
What is your favorite aspect of this product?
My favorite aspect of this Google Analytics is how many features it offers for providing insight to your website traffic providing grounds for good decision making.
What do you dislike most about this product?
No complaints.
What recommendations would you give to someone considering this product?
I'd highly recommend it. It may take some time to set up, but it's worth it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
