What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Vinicius D.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
Helps you make a better decision
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Being owned by Google provides a high data processing capacity and information diversification which allows a wide coverage in data analysis and statistics.
What is your favorite aspect of this product?
The data provided is able to draw a user profile through the access behavior and the trace left in its navigation through the accessed pages, conversions, content and selected products. In addition to extracting information and providing user traffic statistics such as regions and cities of origin.
What do you dislike most about this product?
The platform met my expectations, it provides me with the main tools for daily use. It is not complete, but it meets the needs as a source to identify contacts.
What recommendations would you give to someone considering this product?
It is a tool that provides precious information for decision making, being able to evaluate precise data and through synthesized reports helps a lot at the moment of evaluating the best marketing strategy, content choice, and product selection to be worked on with the target audience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Orianne G.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted May 2022
Customize and create beautiful shared reports
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Of course, it is packed with various features, but the most useful point is that the most useful report is that the sharing report is highly customizable. You can change the format of the chart, as well as the period and elements. By generating it as a PDF periodically and distributing it by email or in a meeting, the access status can be shared more easily. access status can be shared more easily.
What is your favorite aspect of this product?
You can use it for free by simply installing a tag. As you will be able to see user movements such as sessions, migration rates, and withdrawal rates, you will be able to see how users are using your site and you will be able to see the good points and improvements of your site. You can also link to a spreadsheet and automatically get the numbers you want to get each day. When it comes to creating creatives, It's safe to presume that users will recognize why this design is effective.
What do you dislike most about this product?
Does comprehension require a fairly high level of knowledge? Although it specializes in site analysis, it has a certain degree of freedom, so I think it is difficult for beginners.
What recommendations would you give to someone considering this product?
I use it to improve the site and see the profitability. By looking at the service information page and seeing if the user is performing as expected, we can discover improvements to the site. If there is a website and it affects the performance of the business to some extent, I think confirmation is essential. Since Google Analytics has more than enough functions, such as conversion measurement, it is of course possible to verify the correctness in terms of marketing, but it is also possible to visually verify the user behavior and measure the number of clicks on each element automatically.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Jodie A.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: IT Leader or Manager
Submitted May 2022
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Simple and easy to use analytics. Can quickly be customised for individual businesses and needs.
What is your favorite aspect of this product?
Real-time tracking and customers on-site now.
What do you dislike most about this product?
Can be complicated to integrate with Google Tag Manager
What recommendations would you give to someone considering this product?
Get it and study online courses to help you explore all of the useful features.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity