What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Paulo S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Web analytics standard the same in the mobile era
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Basic data collection for improvement actions such as GUI and sessions. Closer analysis to monetization by linking with Adsense Reasons. Google's service is big data, which is the main source of data on the modern Web. Similarly, the function of linking with Adsense, which is the basis of click-type advertising, is indispensable and unique.
What is your favorite aspect of this product?
Even if many users access it, the display speed is fast even if you try to view the report for a long period of time. Can make detailed analogies of user attributes down to age and gender. Useful for making hypotheses. Advanced features such as funnel visualization and conversion measurement are properly attached and easy to use.
What do you dislike most about this product?
How come LTV and cohort analysis have remained in "beta" for so long? I wonder if it won't be in beta if upgraded to GA4 in the future.
What recommendations would you give to someone considering this product?
Above all, it is still a great contribution to know precisely the number of visitors and the attributes of each site of the company and use it as a basis for making decisions about business development. and attributes of each company site and use it as a basis for business development decisions. It is a great merit that the funnel reports. By solving the problems on the site one by one, I think there is also merit in that because it is possible to continue the advanced work by finding the dropouts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Litsa K.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted May 2022
Need a bit more than basic knowledge to use.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has a wider ana;ytics viewing - integrates with almost everything.
What is your favorite aspect of this product?
The clients journey.
What do you dislike most about this product?
Some wording that I don't understand and have to look up.
What recommendations would you give to someone considering this product?
Been using it for years. Don't think I'll change it.
Pros
- Efficient Service
- Effective Service
- Caring
- Respectful
Gregorio M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
Secure Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
TrueSocial Metrics, easily identify the topics that your audience considers most interesting in order to offer them better content, it is similar to Google Analytics
What is your favorite aspect of this product?
Web analytics help us manage and give added value to the data we record on user behavior on our website. The goal is to transform the data and obtain adequate, relevant and actionable information to propose and manage solutions. Behavior analysis of users based on their access channel allows us to optimize strategies, helps us target the right users and ensure their conversion.
What do you dislike most about this product?
They are stored in the cloud in Google, it is not the same as having them stored on your own server, users must have the javascript option in their browsers, or they will be invisible to analytics, when extracting specific data there may be significant variations .
What recommendations would you give to someone considering this product?
It is very easy to install, with Google Analytics in 5 minutes you can have everything configured to start analyzing your web traffic, in addition to being available in multiple languages
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
