What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Muhammad Daud S.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2022
Perfect Insight of the website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics captures detailed information about the website visits, traffic analysis, page viewing, and revenue cost. it gives detailed information about User retention, Active Users, Page, Sessions by country, Traffic Sources, Content being explored, and user behavior. This is a great support in customizing the contents of the website and offering an accurate product.
What is your favorite aspect of this product?
The best aspect of Google Analytics is a timely update and live activity control. It gives a good overview of pages, sites, and users' activity in a timely fashion. Google Analytics gives a detailed study on user behavior and average time spent on the site to know which pages and contents are worth promoting which drastically reduces the cost of the marketing and promotion.
What do you dislike most about this product?
Google Analytics is not enough user friendly in the mobile version and there is a limitation of functionality that is being offered. To capture the full version and detailed information, one has to use the desktop version of the analytics.
What recommendations would you give to someone considering this product?
Anyone considering capturing the analytics data should not look anywhere else as the Google Search console works in a timely fashion with Google Analytics so the information is accurate.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Vishal D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
Vital Tool for Websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is a vital too to analyze and generate reports of the traffic from Google. It provides 360 degree view of the audience, traffic, demographics, website quality, and much more.
What is your favorite aspect of this product?
Analysis of audience demographics and their comparison with other date ranges is the thing I love the most. Moreover, it is free to use.
What do you dislike most about this product?
It can be made easier to use. Especially the latest version, i.e. GA4 is really hard to understand for most of the people.
What recommendations would you give to someone considering this product?
It is a must tool for the marketers to analyze website performance.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Iryna K.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2022
Good software for analytics!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has unique data and information.
What is your favorite aspect of this product?
It‘s stable and reliable!
What do you dislike most about this product?
It shows approximate data.
What recommendations would you give to someone considering this product?
It’s good analytics tool, you can use it for your websites!
Pros
- Security Protects
- Performance Enhancing
- Unique Features
- Efficient Service
