What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Camilo A.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
Outstanding capability for website in depth
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Capabilities and performance. I love the way they upgraded the version for easy setup
What is your favorite aspect of this product?
It has all information you need in order to understand the interaction that users have with your website
What do you dislike most about this product?
Segmenting the target population for a specific group is not so straight forward
What recommendations would you give to someone considering this product?
Watch few guides online via youtube to understand how to setup analytics properly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Kelly Speers, Author and I.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2022
There maybe others but they don't stack up
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Everyone wants to rank their website in Google. Goolge provides a platform to see how you are doing and where you need to improve based on their criteria.
What is your favorite aspect of this product?
the cost is hard to beat at free. the product is exceptional but has a learning curve.
What do you dislike most about this product?
the learning curve to get mastery level of this is the only complaint.
What recommendations would you give to someone considering this product?
Use it. this is a free product that gives you all you need to analyse your site traffic.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Marcos P.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted Apr 2022
Fantastic product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
unlike other products with google analyts The ability to obtain data on the origin of users and how they interact with the pages is also vital for the organization when making decisions.
What is your favorite aspect of this product?
What we like most about this tool is that it helps me immensely in identifying user behavior and mapping Visitor actions.
What do you dislike most about this product?
since we have been using it we have not found any fault with this tool so I feel very comfortable with it.
What recommendations would you give to someone considering this product?
we can recommend this tool as it has the ability to really dive into your marketing and see what people are looking for and how they find it on the internet.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
