What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
RAJ K.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Mar 2022
Analytics at its best
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
We can easily get the data of the users who are interacting with the website, thus it makes easy to proceed with any decision.
What is your favorite aspect of this product?
The best part is that every detail about our sales site can be monitored. It also validates the performance as well.
What do you dislike most about this product?
The mobile app can be improved for on the go work.
What recommendations would you give to someone considering this product?
All in all a good application one should rely on it.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Mar 2022
You will find all the data that you need
Likeliness to Recommend
Pros
- Performance Enhancing
- Unique Features
- Helps Innovate
- Continually Improving Product
Andres P.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Mar 2022
Google Analytics is the best platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This tool is quite complete to know the behavior of users of our website. It gives us a detailed analysis of all the movements made inside and outside our platform. Which is perfect to know what content to provide them and that they are interested in our products.
What is your favorite aspect of this product?
With this software we have been able to know everything about our website, how many visitors it has per month, which are the competitors of our site, what people are looking for and thus be able to attract more users to our growing website. It has been very useful to improve our seo.
What do you dislike most about this product?
The tool can be quite overwhelming and heavy to the eye at first, because of the amount of data, information and functions it has, but once you become familiar with all the fields, you can get the most out of it. Its interface could be more intuitive.
What recommendations would you give to someone considering this product?
A highly recommended software to know the movement of web pages, both their own and those of competitors, to know what the public is looking for and wants brands, to improve the seo and thus get to position itself in the best way in the most important search engine on the internet.
Pros
- Continually Improving Product
- Trustworthy
- Inspires Innovation
- Saves Time
