What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Mouath A.
- Role: Consultant
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Mar 2022
Unbelievable tool for Website owners and marketers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google is the best tool I have ever used, The most likely thing is the unlimited integrations I can do. For my both websites Marketingova and Comayt. I have integrate with Google Analytics all other products such as AdSense, Search Console. Google Analytics is smart enough to discover the forwarded Traffic with that Bounce rate. Its totally amazing.
What is your favorite aspect of this product?
The reporting and the massive information you can get from them.
What do you dislike most about this product?
Nothing to dislike actually. Google Analytics is amazing.
What recommendations would you give to someone considering this product?
Stay away from Forwarded traffic and put a clear marketing strategy based on Google Analytics and you will succeeded.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ojas K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
A product that you can not afford to not use!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It integrates well with other Google tools or some of the other non-Google tools as well. Also, the free version of Google Analytics is very powerful too
What is your favorite aspect of this product?
Tracking customer journey, audience segments, demographics, conversion tracking are some of my favorite features from Google Analytics
What do you dislike most about this product?
I find the visualization concept a bit complicated. I wish there was a better and user friendly visualization dashboard on GA
What recommendations would you give to someone considering this product?
If you are not using this tool yet, sign up right away. Even the free version is very valuable.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Selena R.
- Role: Human Resources
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Never miss out on anything with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics helps marketers to check and keep an eye on every move that happens in their marketing department. We can keep a track and insight on almost everything with this handful of tools. We were using a free version of Google Analytics and then we switched to the premium version recently to enjoy all premium features and we surely never miss out on anything.
What is your favorite aspect of this product?
We have been using Google analytics in our company as far as I can remember, I guess the most prominent reason for this is because most of our company relies on Google products and Google workspace so It is very easy for us to integrate this one with almost everything. Another reason is that most of the people use Google products in one way or another and it is fairly easy to integrate it with all of them.
What do you dislike most about this product?
Google Analytics actually shows you the traffic and it’s source as well as where it comes from but it has been reported , not very often though, there are times when identifying traffic becomes hard and we all are very much unsure about it. I hope it gets better because it creates a lot of issues for us to explain why it happened.
What recommendations would you give to someone considering this product?
One of the highest qualities that I like about Google Analytics is that it’s very easily integratable. You can use it for anything and there will be one in 1000 cases where it will give you a hard time while integrating. It is quite cost effective and if you don't like to pay you can enjoy the free version of it as well.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Caring
