What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Adriana R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Mar 2022
Great insights but a bit hard to use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I think the insights to detail are outstanding. If you want to learn more about about who is visiting your landing page, when, and from where, this is super helpful.
What is your favorite aspect of this product?
Allows me to know what‘s working and what isn‘t.
What do you dislike most about this product?
It takes forever to load and is not super user-friendly.
What recommendations would you give to someone considering this product?
I would recommend using it if you want to get a better idea of who is going on your site or blog.
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
Khevin C.
- Role: C-Level
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2022
Google Analytics: goal flow and conversion reports
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
While the common analytics tools will give you the basic number of visits, plus some geographical data gathered from the IP addresses, Google Analytics surpasses the analytics field, by providing an active solution: setting goals via the goal flow settings and monitoring the funnel up to goal conversion. In simpler words, Google analytics let you set a target right from their platform and track whether the goals are met or not, all of this, generated within seconds into the goal flow reporting features.
What is your favorite aspect of this product?
The e-commerce analytics features are useful: analyzing a product page visit, the time spent on this specific page, and the conversion rate. The ability to visualize data visually (pie charts and graphs) makes Google Analytics more user-friendly as well as making the data more meaningful, to the general user. I find the advanced filtering options also really amazing.
What do you dislike most about this product?
Customer support is very slow, sometimes taking up to an hour to get a support agent via live chat. This is an area which definitely needs improvement.
What recommendations would you give to someone considering this product?
Overall, Google Analytics is absolutely great if you want to benchmark your e-commerce performance and progress over time. It will definitely hep your business optimize your sales, throughout a careful and intelligent reading of the analytics reports. I recommend.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Naim M.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
Google analytics is a necessity.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy integration with third party software programs , especially business intelligence (Bi ) and data visualization software programs.
What is your favorite aspect of this product?
I like the depth of the data which Google analytics provides. Regardless of whether it is being used to track analytics for a website or a mobile application.
What do you dislike most about this product?
Google Analytics takes a while to fully comprehend , and that has to be backed up with some form of introductory training on the program. Likewise, I think that Google analytics can be better intuitive when used on mobile devices.
What recommendations would you give to someone considering this product?
When it comes to tracking analytics for web or mobile commercial platforms , I tend to think that Google analytics is a must have for the modern organisation. It does not matter if they are small teams or large companies.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
