What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
America C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Google Analytics: Analyze your brand fast and easy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is an excellent business tool helped us to evaluate and rate our online work performance. This application drives us to adjust strategies employed across social networks and throughout the web. It helped us to understand the traffic generated on the web pages and thanks to it we were able to know which product was the most successful and which is our target customer.
What is your favorite aspect of this product?
The app has a free version which we can use to see how successful it can be. The application links to other platforms to increase the flow of people to the website address and drives preferential display in searches and crawls by users on Google.
What do you dislike most about this product?
Many of the essential features that the paid version has are not in the free version which makes it difficult to fully test the system. The platform is largely aimed at people who are already tech-savvy and know the conduits and codes within the web.
What recommendations would you give to someone considering this product?
A more intuitive and less technical interface with simpler actions and buttons should be created. The design of the entire workspace as well as the resources could be more customized and the report delivery could be in words that are easier to understand for users who are still novices but want to learn.
Pros
- Performance Enhancing
- Trustworthy
- Inspires Innovation
- Saves Time
Xavier V.
- Role: C-Level
- Industry: Entertainment
- Involvement: End User of Application
Submitted Feb 2022
The perfect tools for WooCommerce & WordPress
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I must say that the number of resources and documentation available for Google Analytics is huge. This makes it stands out as one of the most powerful analytics tools. The fact that it can be linked with Google Search Console, enrich the date collected and makes it more meaningful for further analytics. While will other analytics panels, the options are quite limited, with Google Analytics, they are endless: generating report based on age, location, and visit patterns.
What is your favorite aspect of this product?
I am really fond of the acquisition tools, which let you know with precision from where your leads come from, and see whether those leads perform well and convert. The real-time time overview is another feature that I really like: it enables me to get a better grasp of the ads performance and well as the time that a person spends on the website, hence being able to adjust the outreach strategy accordingly.
What do you dislike most about this product?
While the analytics notifications are very sometimes, they can sometimes be annoying and intrusive and it would be great to have an option of choosing willingly to use this feature or not.
What recommendations would you give to someone considering this product?
Google Analytics offers a high level of customization when it comes to generating reports. It also offers great analytics both for the audience and website behavior. For these reasons, I believe that Google Analytics is the best analytics tools available on the market. Furthermore it integrates easily with WooCommerce and WordPress, making it a perfect tools in realizing your e-commerce strategy.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rishabh S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2022
Easy to implement, use and great tracking
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Simplicity in terms of usage and integration into application. Feature loaded utilities and charts. One of the best visual representation of data.
What is your favorite aspect of this product?
Device/platform specific analytics is good. Easy to implement and use even junior devs could do it. Good documentation and considerable customer support. Great utilities to observe data and share with team/business the collated reports.
What do you dislike most about this product?
Could improve on overall library size, could be a bit heavy to load. Little bit rough with slow network.
What recommendations would you give to someone considering this product?
Definitely should use as it has great graphs and visual representation of data. Easy implementation and tracking
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
