What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Michael G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2022
Such a powerful product, it's crazy that it's free
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The features are seriously advanced for a free product.
What is your favorite aspect of this product?
Segmenting data to see how different visitors behave and convert on our website.
What do you dislike most about this product?
There are a lot of reports not even used, simply because there are so many.
What recommendations would you give to someone considering this product?
Do the Google certifications in Google Analytics, they are useful for understanding the basics.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Includes Product Enhancements
Jon W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Great detail on a client's journey
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics made it really easy to see the website journey of a client and what was the most important parts of the site. The free price point was a huge selling point to start.
What is your favorite aspect of this product?
The detail you can get into on the client journey
What do you dislike most about this product?
There are a few next-level features that become paid options which can produce a lot of great value (adwords, etc)
What recommendations would you give to someone considering this product?
I think setting this up is a no brainer especially because the low entry point. If you're looking for more compare and contrast.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Joseph K.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2022
Most Popular for a Reason
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The zero cost and integrations with other Google products like Google Ads.
What is your favorite aspect of this product?
The amount of data and insight provided, along with Google Ads integration.
What do you dislike most about this product?
The lack of integration with third-party platforms.
What recommendations would you give to someone considering this product?
Learn all of the ins and outs. There's a lot to learn, but it's all incredibly useful.
Pros
- Reliable
- Performance Enhancing
- Effective Service
- Saves Time
Cons
- Less Efficient Service
- Less Caring
- Vendor's Interest First
