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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Jonathan H.

  • Role: Information Technology
  • Industry: Entertainment
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2022

You can rarely beat free!

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

What differentiates Google Analytics from other similar products is that it is hosted for free. I've tried another product but we had to self-host, which was OK until we grew and required a whole server just for analytics.

What is your favorite aspect of this product?

My favourite aspect of Google Analytics is that it is free to use. We have had to pay zero licence fees to use it since its implementation.

What do you dislike most about this product?

What I dislike most about the product is the distrust with web users for it. It sets off alarm bells for privacy. It also does not track approximately 10% of users that are blocking it, which makes it less accurate compared to server-side tracking products.

What recommendations would you give to someone considering this product?

I recommend simply installing Google Analytics on your web site and seeing the data it provides you. It costs nothing except time to do it.

Pros

  • Includes Product Enhancements
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Leverages Incumbent Status
  • Security Frustrates

Trisha D.

  • Role: C-Level
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Analyzing Traffic Channels & Referrals

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The ability to analyze trends over time of active website users in a visual way differentiates Google Analytics from other providers. The platform is easy to browse though, with no lag time.

What is your favorite aspect of this product?

The ability to analyze user sessions by time, country, device and even pages is breathtaking. The possibility to set goals make this tools more than just a mere analytical medium, but rather one than can be used to set up, and meet business goals, if not adjusting them. The mobile app is also very useful, to have insights when one is not in front of his computer and browser.

What do you dislike most about this product?

Google Analytics should provide more video guides and tutorials, aimed at its new users, for optimal use of the platform.

What recommendations would you give to someone considering this product?

Google Analytics is not just a tool that you "want", it's one that you "need". Accurate analytics can make the difference between a million and billion valued company, and for this reason, I strongly recommend Google Analytics.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sadaf F.

  • Role: Operations
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Relevant but for niche market

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Ease of implementation and lowest training cost due to familiarity of the environment for all the Google users

What is your favorite aspect of this product?

The visuals quality and the built-in insights generator

What do you dislike most about this product?

The limitation of data connections to survey servers

What recommendations would you give to someone considering this product?

You might need to use this in mix with other visualisation tools to completely fulfil the business intelligence requirements

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

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