What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Sareena P.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Leader or Manager
Submitted Jan 2022
Platform is a sea of knowledge for businesses
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
GA makes businesses find out information such as building personas, setting demographics for the target audience and finding out the customer behaviour on the website, the use of GA can help in creating different custom goals and events which helps in tracking everything within a website for creating future strategies and finding out the customer behaviour. This really makes Google Analytics be different from similar products.
What is your favorite aspect of this product?
My favourite aspect of using GA has always been the ease of the product as it is very easy to use and there are many resources which are available for training to learn Google analytics.
What do you dislike most about this product?
The reporting is not simply within GA which can be improved, currently, I use GTM for setting up tags separately and use Data Studio for creating dashboards and reporting.
What recommendations would you give to someone considering this product?
This product is very essential for all businesses who want to find out the customer behaviour on their website which allows businesses to fix any current issues within the website, look at the customer journey and create strategies based on the time of the traffic visits to the website, what countries the website is coming from and what channels drive the most traffic.
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Respectful
Hasan G.
- Role: C-Level
- Industry: Gaming and Hospitality
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2022
Typical Google product, features are nice.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The only product we use for web analytics. There aren't many tools that can compete anyway. But when it comes to mobile, it is at the forefront in terms of features among various alternatives. The important features for us were as follows; Integration with other tools Integration with other platforms Custom reports capabilities Automatically collecting data Free tier It is a much easier and hassle-free installation compared to other alternatives. The documentation is awesome. There are too many support groups. They are frequently updating their SDKs. Above factors enable us to use Google Analytics on both web and mobile.
What is your favorite aspect of this product?
You implement it to your website in less than 10 minutes and to your mobile application in less than 30 minutes. It can be deployed very quickly. And very easy implementation.
What do you dislike most about this product?
Although the installation phase is very simple, when it comes to data analysis: Ideal for intermediate data engineers rather than the end user, it is a bit difficult for the entry-level user as it is very comprehensive.
What recommendations would you give to someone considering this product?
One of the best tools on the market You can operate it for all your data analysis without any issues.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Respectful
Jay D.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
""Great tool for audience tracking on website ""
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy to track the moment on website and it is evry easy to use tool
What is your favorite aspect of this product?
Tracking audience, social media tracking and paid advertisement are all my favorite aspect for this tool
What do you dislike most about this product?
Don't dislike it very reliable and easy to use tool for any types of business
What recommendations would you give to someone considering this product?
Yes, Recommend for any types for business to track the moment of audiences on their website
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
