What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Bilawal B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2022
Best web analytics platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's very easy to use, which is one of the best things about Google Analytics when compared to other similar analytics products, GA has a lot of resources provided by the academy which makes the users go through and build up the base.
What is your favorite aspect of this product?
Personally, GA makes the custom events sound and being deployed so easily. All the goals (e-commerce) for the conversion events have been our key strengths provided by GA
What do you dislike most about this product?
For eCommerce businesses the conversion events, conversion tracking and goals are not 100% accurate which makes analysts hate google analytics at times as we have to manually count the conversions
What recommendations would you give to someone considering this product?
It's a must-have platform for all kinds of companies, this makes you understand your customers better, their path journey to purchase, the conversion funnel and helps businesses to come up with strategies to overcome obstacles for customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sebastián C.
- Role: Consultant
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2021
Great product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Powerful and free
What is your favorite aspect of this product?
Conversion analitycs
What do you dislike most about this product?
The configuration is not intuitive
What recommendations would you give to someone considering this product?
It is great, powerful and free.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mayank A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2021
Best Visualisation Platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has more features than other software
What is your favorite aspect of this product?
The most favorite is Exploratory Data Analystics
What do you dislike most about this product?
There is not much to be disliked in Google Analytics
What recommendations would you give to someone considering this product?
Highly recommend others to use Google Analytics
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Inspires Innovation
