What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Adam Š.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2021
Incredible product providing deep analysis.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the most advanced, complex website Analytics tool. No other product can provide such a deep analysis of visitors of your website.
What is your favorite aspect of this product?
Google Analytics provides not only historical data, but also real time data about your visitors. You can create your own campaigns and metrics.
What do you dislike most about this product?
Recent switch to a newer version changed the user interface to a large extent. Users will have to learn how to navigate through the new interface.
What recommendations would you give to someone considering this product?
Google Analytics is your go to tool for web optimization, search engine optimization, conversion optimization and learning more about your visitors.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alfredo O.
- Role: Consultant
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
Perfect tool for measuring user behavior!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Other products doesn´t have filters to exclude certain type of traffic.
What is your favorite aspect of this product?
With Google Analytics i can apply filters to exclude interal traffic. Also, i can retarget users that had added products to the shopping cart previously.
What do you dislike most about this product?
Google Analytics 4 e-commerce tracking is not as good as Universal Analytics features.
What recommendations would you give to someone considering this product?
Apply filters at the very beginning of the property set up.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Partha s.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Dec 2021
Unique tool for traffic measurement in websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Most accurate analytics and metrics makes Google Analytics on top.
What is your favorite aspect of this product?
Understand customers behavior through traffic measurement metrics.
What do you dislike most about this product?
Sometimes integration is a bit complex.
What recommendations would you give to someone considering this product?
Give a try to Google Analytics standard version free. Just an amazing tool to measure your websites traffic.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
