What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Isménia M.
- Role: Information Technology
- Industry: Communications
- Involvement: Initial Implementation
Submitted Nov 2021
Very good for traffic analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Compared to other applications, Google Analytics is an excellent tool for SEO and performance tracking. Fluid and with information too rich for the business. Application works very well, it is intuitive and essential for anyone who wants to keep track of their website access statistics
What is your favorite aspect of this product?
The app is great, it serves the search for quick reports that don't require crossing a lot of data. I get full control of real-time site indicators, user behavior, dashboard, audience, including bounce rate,
What do you dislike most about this product?
One of the things I don't like about Google analytics is the fact that sometimes some of the data presented is outside the measured time unit. For example, in average time on page, values are not in minutes but in seconds, making it confusing
What recommendations would you give to someone considering this product?
People let's download Google analytics is a great application, easy to use and meets the need for quick data analysis, it has been improving with each version
Pros
- Reliable
- Efficient Service
- Saves Time
- Respectful
Cons
- Charges for Enhancements
- Less Productive
- Vendor's Interest First
Steven D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2021
An excellent Analytics choice
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Superb features at a zero cost
What is your favorite aspect of this product?
Traffic comparisons, traffic sources, conversion reports
What do you dislike most about this product?
i dislike nothing about Google Analytics
What recommendations would you give to someone considering this product?
Try Google Analytics for 2 weeks
Pros
- Reliable
- Trustworthy
- Acts with Integrity
- Over Delivered
Cons
- Vendor Friendly Policies
Rohit M.
- Role: Consultant
- Industry: Healthcare
- Involvement: End User of Application
Submitted Nov 2021
A Good Product with loads of Features.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ease integrating the other Google Products like AdWords / DCM. Makes it useful for us to use Google Analytics
What is your favorite aspect of this product?
Integration of different Google Products. Ability to get the Raw data using Big Query.
What do you dislike most about this product?
It's not that intuitive and you cannot customize to get the required data. Adobe Analytics is far better than this.
What recommendations would you give to someone considering this product?
Use it if you intend to use multiple Google Products.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
