What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Sushil A.
- Role: Information Technology
- Industry: Banking
- Involvement: End User of Application
Submitted Nov 2021
Excellent tool for the analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The results derived from this application are very comprehensive and easy to understand.
What is your favorite aspect of this product?
The favorite aspect is to bring this tool for analyzing the websites and provide the feedback on the website so that the features can be further more enhanced.
What do you dislike most about this product?
The costing of the tool is bit more
What recommendations would you give to someone considering this product?
Best analytical tool for your website
Pros
- Transparent
- Helps Innovate
- Continually Improving Product
- Reliable
Juan R.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Nov 2021
A must-have tool for any site administrator
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's quite useful and completely free. You can not only easily check and quantify the number of accesses every hour, but you can also include a variety of data such as where you came from and how long you remained, which aids the client's pitch. It is a popular tool for visualizing anything. Customers who have spent hundreds of thousands of dollars on pointless analysis are pleased with the prospect of saving money by switching to us. Because the information requested by clients is concise, it is best to give it in PDF format.
What is your favorite aspect of this product?
Recognize the specifics of the attachments. The reaction to SNS articles is simple to comprehend. It's simple to figure out where the person came from and the page they visited. You may experiment with different types of material to see what works best, and the quality of your articles will increase as a result. Complex analyses are, without a doubt, an essential tool because they may be related to the following idea.
What do you dislike most about this product?
I'm bewildered since the user interface changes so regularly. The terminology is difficult to grasp and takes some getting accustomed to. I need to study, but the manual is tough to understand.
What recommendations would you give to someone considering this product?
It is a tool that should be used in all circumstances. You can see what you can't see, which makes it easier to plan a strategy. If you haven't already, I think it's safe to start now. Even if you're a newbie, if you keep studying, you'll be able to figure it out!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Florent D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2021
Great simple analytical tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
For the free version you are provided with a great set of features, natively integrating with data visualization tools (like data studio)
What is your favorite aspect of this product?
Price, number of features out of the box, possibility to integrate more with custom datalayer
What do you dislike most about this product?
You need to integrate with another tool if you want custom dashboards
What recommendations would you give to someone considering this product?
Make sure you are well trained to exploit 100% of its capabilities
Pros
- Helps Innovate
- Generous Negotitation
- Transparent
- Reliable
