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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
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Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Sandeep k.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2021

Great tool for analysing and decision making

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

It gives bunches of bits of knowledge to a site without any problem. The mix with a site is genuinely simple and the information and perspectives that are given are acceptable. With some preparation, one can make valuable reports that can assist with working on a site's presentation. There is a great deal one can do with the information given and the reconciliations it permits.

What is your favorite aspect of this product?

Google Analytics is the best apparatus to follow your site movement. we can gauge and make the objectives. it shows a lot of information. simple to set up for web android or ios having a decent UI. additionally best for online business, we can follow our exchange, the site hit we can make pipes. we can see continuous guests. help to make showcasing methodologies.

What do you dislike most about this product?

There is almost no data in regards to preparing or the initial steps to utilising Google Analytics. The holding-up interaction to get the real information is somewhat late to follow continuously. Minimal specialized help.

What recommendations would you give to someone considering this product?

My overall experience in Google Analytics has been great, this stage has been absolutely simple to use. Since I began using it, I immediately adjusted to its activity and had the option to accurately screen all the traffic of my organization's site, and it additionally permitted me to know the specific area of the visits. Google Analytics is a liquid stage, it gathers information right away, produces diagrams and reports consequently with the goal that the client can investigate this data and know what the future visualization has on your site. I have no bad things to say about Google Analytics, I am totally happy with its overall activity.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Esha S.

  • Role: Consultant
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2021

An Impressive software for analysing

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

No software in the world gives the measure of information and afterward changes over the information it assembles into valuable experiences and reasonable data that is promptly significant with Almost no specialized or advanced information required-this is the extraordinary force of Google Analytics and why I use it in my own business and the organizations of a few of my customers.

What is your favorite aspect of this product?

Google Analytics is an integral asset that dominates at what it is known to do a best, investigation. The instrument has a ton of usefulness, and I regularly wind up utilizing the following elements around our organization website, to screen development, button clicks, and that's just the beginning. The greatest aspect of it is the way that it is free, discovering something this proficient and important is difficult to come by.

What do you dislike most about this product?

Some standard format report fundamentals can be essential for examination, as opposed to relying upon the client's ability to make a few. The mobile application isn't incredible. Very little should be possible other than checking out live information.

What recommendations would you give to someone considering this product?

Google Analytics is an absolute necessity have for anybody that has a website. The insightful information it gives contrasted with other free logical projects is unequaled. It has enormously expanded my capacity to work on our web-based presence with the information it has accommodated me. I would prescribe this to everybody.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Md. Sajjad H.

  • Role: Student Academic
  • Industry: Agriculture
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2021

Google Analytics- better web traffic tracker

Likeliness to Recommend

6 /10

What differentiates Google Analytics from other similar products?

Google Analytics is free for web site owners.

What is your favorite aspect of this product?

Free of cost and online traffic tracking features are attractive to me. It is easy to navigate Google Analytics. I have liked Google Analytics Interface. Visitors are showed based on segmentation, e.g., age, country, etc., which is an attractive feature to me.

What do you dislike most about this product?

The keyword searching feature is absent in Google Analytics. Loading time is slower comparatively.

What recommendations would you give to someone considering this product?

I can recommend Google Analytics for website owners without any hesitation. Google analytics has saved my time and energy and increased productivity.

Pros

  • Trustworthy
  • Saves Time
  • Generous Negotitation
  • Helps Innovate

Most Popular Google Analytics Comparisons

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