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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Chiasa K.

  • Role: Information Technology
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2021

free online tutorials

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

I get a lot of information about my internet traffic and, as a result, about my target demographic when I use it. With a few clicks, I can access critical information on my target group's activity on my website. I can continually tweak and enhance my website by studying my visitors. With Google Analytics you can recognize many building sites on your website and get a lot of information about the traffic. By setting up events (tracking), you can make many goals measurable and achieve them better. It is advantageous if you can identify landing pages with a high bounce rate. The clean dashboard is really useful.

What is your favorite aspect of this product?

I can determine which subpages of my websites are performing well and which are not. You can see the active users in real time at any time. Because of the first advantage, it is easy for us to optimize a website, as we can immediately see where the weaknesses are. Reports may be obtained quickly and immediately as PDF or Excel files, for example. The connection between an Analytics account and a website is simple and straightforward. Google Analytics is constantly adapting and developing. It is free and provides statistics over a long period of time. A Google account is required for use. The use data is then reproduced by inserting a Google.

What do you dislike most about this product?

Reports may be obtained quickly and immediately as PDF or Excel files, for example. The connection between an Analytics account and a website is simple and straightforward. When dealing with non-standard setups, things may get difficult. So far, I haven't come across any additional drawbacks. Unfortunately, as a startup, upgrading to Analytics Premium is prohibitively costly. Furthermore, the number of places from which to choose is restricted. It is important to attend training classes on a regular basis in order to keep current. reproduced by inserting a Google tracking code into the main part of your own website.

What recommendations would you give to someone considering this product?

The biggest advantage for us is the link to other Google tools. For example, Google Adwords can be easily combined with analytics to track how successful an ad was or where there is still optimization potential. The Search Console also allows you to transfer relevant data from Google Analytics, for example, so that you can monitor the rankings of certain keywords directly via the console. A quick rundown of our website's performance. Approval as a data analysis tool for colleagues who work with data less frequently than I do easily grasped. Use it as a secondary tool for a specific analysis for which my primary analysis tool is insufficient.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Daichi K.

  • Role: Finance
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2021

free analyzes on the web

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics not only provides me with information on the website themes that my visitors are interested in, but it also alerts me to potential issues. Technically, this isn't a tool issue, but it's still essential to consider: you should always assess how many users genuinely consent to the usage of cookies. Otherwise, there is a danger of drawing generalizations based on the actions of a few people. It is advised that A/B testing or GA findings be double-checked before altering content or structure, if practicable and appropriate. The precise amount of visitors to your website. Google Analytics more precisely tracks the quantity.

What is your favorite aspect of this product?

Google Analytics is simply a must-have for all website owners. Google Analytics is useful for all types of users, from simple standard assessments to individual reports. It is quite adaptable to your specific requirements. In addition to the standard reports, I use Google Analytics to track soft and hard conversions. We use them to align our campaigns. We also provide a number of reports internally. The fact that Google Analytics is free is a huge benefit. Furthermore, there is no need for a large installation or briefing: simply placing the tracking pixel on the website is sufficient, and the interface is simple to use.

What do you dislike most about this product?

There are many configuration options. Sometimes it takes a lot of knowledge to customize. Even if it is sometimes a bit complex, it is worth delving into. Google Analytics is not a tool for IMMEDIATE SEO improvement. However, because you can quickly convert it into an SEO optimization tool by employing the extensive assessment choices (how people arrived to my website, etc.), I would not consider this a negative. A significant drawback, on the other hand, is that by utilizing the program, Google provides you with a wealth of information about your website and discloses a plethora of data.

What recommendations would you give to someone considering this product?

Monitoring the "success" of our websites (number of visitors, duration of visit, click paths, etc.). - SEO optimization based on the contents, keywords, headers, and so on of well-known effective websites. - Strategic decision-making planning (own websites for particularly popular topics, launch of our websites in other languages. Get trustworthy and up-to-date information on my website's traffic. My morning routine includes a daily review of visitor data and remaining KPIs. At the same time, analytics is a lot of fun as your presence grows and the number of visitors grows.Organic and direct search are understandable, however a separation.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dennis N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2021

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

indepth analysis using various parameters

What is your favorite aspect of this product?

This is an excellent product

What do you dislike most about this product?

This is an excellent product

What recommendations would you give to someone considering this product?

Its a reliable tool when used correctly

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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