What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Rajat K.
- Role: Consultant
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Sep 2021
Easy to implement, use and take data based action
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with Google Organic & Google AdWords data
What is your favorite aspect of this product?
Collective data of Marketing and Product to see complete funnel
What do you dislike most about this product?
The visualisation needs lot of improvement
What recommendations would you give to someone considering this product?
Go for it especially for newly launched websites and Apps
Pros
- Includes Product Enhancements
- Helps Innovate
- Continually Improving Product
- Enables Productivity
Muthua G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2021
My Experience With Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics makes both mobile and website analytics easy and therefore it is multipurpose. The software analyzes data in real time and can give helpful insights that will then help a business grow
What is your favorite aspect of this product?
I like the ease of integrating and using Google Analytics The tool is easy to use and generating as well as understanding reports is easy as well I like that Google Analytics monitors data in real time.
What do you dislike most about this product?
I have had no dislikes with Google Analytics. It is an amazing tool.
What recommendations would you give to someone considering this product?
Since Google Analytics works well and has all the features needed when it comes to web and mobile analytics, I recommend it.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Joyce W.
- Role: Operations
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2021
Easy to Implement and Reliable
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its impressive and easy to navigate interface makes it a nice tool. It helps us analyze website data easily. It is so reliable.
What is your favorite aspect of this product?
I love Google Analytics because installing it and using it is very straightforward. It has amazing capabilities and features. The support takes a short time to answer our questions.
What do you dislike most about this product?
Google Analytics is the best when it comes to analyzing data. No dislikes at the moment.
What recommendations would you give to someone considering this product?
Google Analytics will help you make informed decisions because it will offer you accurate data concerning your business.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
