What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Aakanksha D.
- Role: Student Academic
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Best Free Tool for Analysts out there!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Direct integration with Search Console provides insights into organic search performance. While there are other analytics tools like Adobe Analytics, Mixpanel, and Matomo, Google Analytics stands out due to its extensive integration capabilities, user-friendly interface, and the broad system of Google products.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its seamless integration with other Google services like Google Ads, Google Search Console, and Google Tag Manager.
What do you dislike most about this product?
What I dislike most is its complexity for beginners as it can be overwhelming for new users to navigate since it has a huge learning curve
What recommendations would you give to someone considering this product?
Begin with the free tier of Google Analytics to familiarize yourself with its features and capabilities before considering an upgrade to GA 360 or other premium options. Also invest your time in training.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Saves Time
Maria kemi W.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2024
Helps us make better business decisions.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics customizable and comprehensive reporting capabilities, does set it apart from similar software programs. It provides vast levels of dimensions and metric options that we have customized to meet specific business needs. As a result of this , we are better understanding how our users and website visitors relate with our web applications and mobile app.
What is your favorite aspect of this product?
I love that I am able to create customized dashboards and automate email reports. This has made it easier to share vital day to day data insights with the right people across my organization.
What do you dislike most about this product?
Google analytics is very feature vast and this can make it complex to use , especially for people who are new to web analytic tools. Also, it requires at least intermediate analytical skillset to interpret data provided on Google analytics.
What recommendations would you give to someone considering this product?
I am of the opinion that Google analytics has helped my organization shape business outcomes and can do same for other organizations too.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Riley S.
- Role: Operations
- Industry: Media
- Involvement: End User of Application
Submitted Jul 2024
Not the easiest to use at first, but great!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the main program for all companies out there for a reason. It tells you everything you need to know when it comes to getting a bigger picture of how your business is doing. As a Content and Editorial Manager, I love being able to see a screenshot of how our audience is interacting with our content, how they're finding us, and more. It's all in one easily-accessible place, making my job extremely easy (once you get the hang of it!)
What is your favorite aspect of this product?
I love that it's easy to get all of the data that I need in one place and I don't have to go searching high and low
What do you dislike most about this product?
I've found that since Google Analytics made the switch to GA4, there's a much bigger learning curve. However, once you do get used to it, it's a great tool to use
What recommendations would you give to someone considering this product?
Take the time to learn the software. It may require some time to get comfortable with it, but it will become second nature
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
