What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Luiz C.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2021
Fantastic product.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There are no similar products to GA
What is your favorite aspect of this product?
The reports so far
What do you dislike most about this product?
The " not provided" features
What recommendations would you give to someone considering this product?
Absolutely need it to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alex C.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Detect website visits easily
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
As we already know, there are companies that are dedicated to offering a service very similar to that offered by Google analytics but basically the service they offer is very poor, sometimes it does not count the visits, it does not have a time marker that the person was on the site and this It is essential because Google analytics offers a lot of important data that helps us when analyzing what is happening on our website and it is quite advantageous compared to other similar sites
What is your favorite aspect of this product?
What I like the most about this Google analytics service is that we can know the positive site, the approximate age, the gender of the person, perhaps and the amount of time they were on our website, we can know if they were playing multimedia and for how long so we We can have a certainty that we can do with the publications we make and if we are doing it at the right time of day, once we have this data, we can modify AND make our publications reach more easily and with the largest possible audience.
What do you dislike most about this product?
Obviously, as all services are not perfect, there is always something that I do not like and at least Google analytics its design and technical support is not very attentive to say Or at least in my case it was not so I feel that skirt that they modify a a little more this or pay attention to customers when they complain about a problem I want to think that it was what is it, I did not know how to answer me and not for anything else, the service is really very good this is the only bad thing I would say about the service
What recommendations would you give to someone considering this product?
The important thing about this is that we must know that when creating a website if we want to know information about the people who are visiting, it is best to use Google analytics because the service has time is a company that is backed by the large company of Google and that is why it inspires confidence, the best of all is that its data is very exact, quite reliable, apart from we have tutorials of any kind specialized in each tool that Google analytics offers, so it is very important to learn how to use it and that is why I always recommend it.
Pros
- Unique Features
- Effective Service
- Inspires Innovation
- Saves Time
Rose W.
- Role: Finance
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2021
Accurate analytics platform.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is available for use free of charge and it allows all users including individuals a chance to use the platform accurately.
What is your favorite aspect of this product?
It helps us execute analytics and our visitors trends and highlights thereby enabling us maximize the website accuracy and meet our customer needs. Google Analytics is critical tool that helps us in planning and decision making thus improve management and execution of our workflow. Customer support is available and enables all users to obtain help in case they are stuck somewhere in using the platform.
What do you dislike most about this product?
It has been accurate and we do not have any problems in using the platform reliably in our organization.
What recommendations would you give to someone considering this product?
Google Analytics is built for all businesses and it will improve the management of your website for better navigation and customer satisfaction.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
