What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Nicolas F.
- Role: C-Level
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Jul 2021
Detailed Website Visits, Conversions & Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is indeed the holy grail when it comes to gathering website statistics and generating reports. It is very easy to set up, and the level of details when it comes to the categories are really mind-blowing (demographics, sources, interests).
What is your favorite aspect of this product?
The ability to track visitors live of the website is really something huge. From this, we can really gauge about the effectiveness of our promotional campaigns and eventually optimize for more hits and conversions.
What do you dislike most about this product?
At first, it is a little confusing to configure: excluding our own IP addresses, and other technical aspects, not readily understandable by the non-It personnel. There is a short learning curve for optimal use, but I guess that this is normal for such a powerful and complete tools.
What recommendations would you give to someone considering this product?
If you are looking for the most detailed and reliable analytics solutions. Look no further. Google Analytics is the choice.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
David P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jul 2021
Great feature, very intuitive.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration across all systems.
What is your favorite aspect of this product?
Ease of use.
What do you dislike most about this product?
Nothing really.
What recommendations would you give to someone considering this product?
Be very familiar with all of your Google based systems to fully utilize.
Pros
- Performance Enhancing
- Enables Productivity
- Effective Service
- Includes Product Enhancements
Aaditya S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2021
Best tool for website and app traffic analysis.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is free and easy to use, Real time monitoring of users on the application and the dashboard is quite amazing.
What is your favorite aspect of this product?
Multiple widgets , dashboards, charts and filtering are really good features.
What do you dislike most about this product?
There isn't anything to really dislike about Google Analytics.
What recommendations would you give to someone considering this product?
Google Analytics is the best tool to test and verify the performance of your website. I think among the website analytics it's the best software I've ever used.
Pros
- Trustworthy
- Unique Features
- Effective Service
- Inspires Innovation
