What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
STEVEN R.
- Role: Vendor Management
- Industry: Other
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
PRICE IS GOOD BUT SERVICE NOT GOOD LACKING OFF
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
THE ONLY DIFFERENTIATES THAT I SEE IS THE SERVICE END
What is your favorite aspect of this product?
PLATFORM IS MY FAVORITE HOW WELL ORGANIZED IT IS.
What do you dislike most about this product?
I THINK IT WOULD BE THE SERVICE END. YOU CAN NEVER GET A HOLD OF SOMEONE BY PHONE ONLY EMAIL
What recommendations would you give to someone considering this product?
TRY IT THEY GIVE YOU A 300 LIST START UP PACKAGE.
Pros
- Trustworthy
- Inspires Innovation
- Fair
- Altruistic
ADITYA R.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Jul 2021
Best tool to analyze website performance;
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Concise analysis in graphical form; Provides valuable insights into website or App. Traffic Helps in optimizing and analyzing the website performance
What is your favorite aspect of this product?
No. 1 in Data presentation No. 1 in look & feel No. 1 in technology; Ease of use and speed
What do you dislike most about this product?
High Cost. Thus; not every company can afford it. Takes too much of internet bandwidth which slows down the speed of other applications At times; Google Analytics offers way too many insights which leads to the confusion
What recommendations would you give to someone considering this product?
Must reduce its fees or charges to expand its reach and business Must work on making the application faster Must change the look & feel which looks quite boring
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Arzu F.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: Business Leader or Manager
Submitted Jul 2021
Advantages and features of Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It lets us monitor the traffic on our website, which helps us shape our advertising and customer engagement strategy. No ability to create custom reports or dashboards in Firebase.
What is your favorite aspect of this product?
It is free and it is easy to install, you only need to create an account in Google to use it. It allows me to measure all types of traffic my website gets. It allows you to add unlimited users, unlimited goals and segments completely for free. The reports are customizable and include real-time analysis.
What do you dislike most about this product?
Users who do not have the javascript function activated will be invisible to Google Analytics which is a huge disadvantage since users can enter and leave the website without being seen or registered by Google Analytics therefore, we lose part of the traffic record.
What recommendations would you give to someone considering this product?
I feel like GA is your best choice if you are a small business.
Pros
- Includes Product Enhancements
- Helps Innovate
- Trustworthy
- Unique Features
Cons
- Less Performance Enhancing
- Less Effective Service
- Less Inspiring
