What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Marissa N.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Very necessary tool for any digital marketer!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the go-to site for anything website audit related. It has the ability to track your search engine keywords, monitor traffic, see your improvement and track the success of any digital marketing campaign.
What is your favorite aspect of this product?
Google Analytics is very cost-effective (we pay nothing!) and did not take long to add into website.
What do you dislike most about this product?
I don't have anything in particular that I really dislike. It isn't the most intuitive at first, but once you get used to it it is not bad.
What recommendations would you give to someone considering this product?
I would recommend taking advantages of the customizations right away with widgets so you can save a lot of time and have everything you need easily visualized.
Pros
- Reliable
- Enables Productivity
- Inspires Innovation
- Helps Innovate
Ramakant R.
- Role: Sales Marketing
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Jun 2021
Analyze your website performance
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The best tool to prepare the detailed analysis of a website with real-time visitors, audience overview, acquisition, audience behavior, and many other tracking reports according to the user. Google Analytics is the only tool that provides you the location-based audience report, device-based audience reports. No other tools can provide a similar strategy according to the detailed analysis report.
What is your favorite aspect of this product?
I am using Google Analytics since 2017 and it's really awesome with its tracking platform. 1. Overall Google analytics is an easy-to-use tool. 2. Track website visitors location-wise, device-wise, gender-wise. 3. Easy to track individual product performance for e-Commerce stores. 4. Analyze the sales funnel. 5. Improve your website performance by analyzing the page performance based on traffic, session duration & conversion rate. 6. Easily improve the app performance and user performance.
What do you dislike most about this product?
Google Analytics is a little tricky and hard to use. Considering the analytics performance & reliability, it not so far easy.
What recommendations would you give to someone considering this product?
If you are a website developer and want to consider a tool that can track your website visitors, you must install Google Analytics to your website header part. You should be an admin of the google analytics tool and get the tracking code from your admin section to tracking your website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Erin H.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Nice to Use but Hard to Customize
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google controls all of the SEO industry so whatever Google wants, Google gets. With SEO, you have to play by their rules with their algorhythms.
What is your favorite aspect of this product?
I have to use Google Analytics to get down to the actual numbers of how visitors get to the website and then what they do. Once it's implemented and I get my dashboards configured, it's great at giving me the numbers that I need.
What do you dislike most about this product?
There are really too many ways to slice and dice the numbers. They just changed the platform on how to configure a website and you can't just be a new user and jump right in. Technical knowledge is required and then it is still overwhelming at times.
What recommendations would you give to someone considering this product?
Be patient and seek help online from other users as needed. You'll get there but it's not easy to just go.
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Continually Improving Product
Cons
- Less Effective Service
- Less Efficient Service
- Wastes Time
