What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Nathan P.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2021
Integrates with everything and a MUST
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
As Google does, their products interact with eachother very well. Failures in communication between Google Ads and Analytics is typically a result of incorrect setup/binding of the accounts. Overall, Analytics is the simplest and easiest to use compared to competitors. It's not as flashy and in my opinion doesn't allow you to get as much into the weeds regarding sales/conversion attribution and valuation of a conversion...but it does most everything well enough. Support is slow and has gone down significantly over the years.
What is your favorite aspect of this product?
Integrates with anything Google product very easily and is trustworthy. Linking to DataStudio makes building custom reports a breeze.
What do you dislike most about this product?
They're slow to innovate and service at times can be very slow or non-responsive.
What recommendations would you give to someone considering this product?
Beef up your customer service. Many of us are Google loyalists and feel we deserve more attention....especially when we're doing a large volume of business with your company.
Pros
- Reliable
- Enables Productivity
- Includes Product Enhancements
- Security Protects
Cons
- Less Efficient Service
- Less Caring
- Vendor's Interest First
Charles J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Best Analytics Solution
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
They are the best analytics software available bevause they have the best software and best support
What is your favorite aspect of this product?
The details that are provided by google analytics are amazing
What do you dislike most about this product?
The dashboard is messy
What recommendations would you give to someone considering this product?
Use it for analyzing your traffic
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Andrick S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted May 2021
Excellent way to monitor a website.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics differs from other web analytics platforms because it provides better visitor accounting. Many other platforms count duplicate visits, those people who enter repeatedly in a short period of time, and other platforms collect those repetitive visits while Google Analytics does an accounting by IP address, it is able to record the visit of each new person and allows unique real visits to be counted, without the need to count repetitive visits that can affect the web productivity report. This Google Analytics accounting is unique, I love it and it makes my reports count the actual visits.
What is your favorite aspect of this product?
One of the things I like the most about Google Analytics is its visitor monitoring system. Google Analytics performs automatic monitoring which is capable of collecting the experience of each person's visit, which helps us to know which section they have visited the most, what information has interested them the most and how the visitors' journey has been in the sections of our website, I love this visit monitoring, it allows me to know what kind of impact the sections of my website are having and it also allows me to know what content on the website has been the most interesting for visitors.
What do you dislike most about this product?
All the reports collected in Google Analytics can be transferred to a storage cloud, however, the reports prepared cannot be downloaded directly, this causes the export of the collected information to be a bit complex. I would like to export my web analytics reports without using my cloud storage. It is important to note that I have not had any other problems with Google Analytics, I just don't like the way I have to export the reports, I hope this feature will be improved soon.
What recommendations would you give to someone considering this product?
Google Analytics is that system that is appropriate for any type of company, it has a good structure and the graphics system is capable of providing exact information on the performance of the website. Google Analytics counts real visits, blocks duplicate visits and is able to provide geographic information to know where the visits come from. It is a very complete software and provides detailed reports on the performance of a web page, I recommend it without a doubt.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy