What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Yash l.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted May 2021
"Collect, analyse and provide accurate report "
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides the best e-commerce tracking interface. This product provides features like Goals, Site search, Filter the internal traffic, connectivity to Adword, and Google Webmaster tools at one platform which makes this product more flexible as compared to other similar products. In Google Analytics, end-user can create their dashboard and manage multiple websites as per their requirement. This product provides the best graphical interface as compared to other similar products.
What is your favorite aspect of this product?
Google Analytics gives the best tools and features that track website activities like from which device visitors visit a website, their geolocation, browser of the visitor. This product provides the Behavior report which gives stats about, how a visitor found the website, which keyword did the visitor search, which service visitor is using from the website. This product also gives a Content report which gives stats about, which service is in high demand or visitor uses the most. End-user did see a ranking of the website using the Search Console report. End-user can create their Custom Goals and track their e-commerce platform.
What do you dislike most about this product?
For the premium version, the amount is too high. This product does not have an integrated YouTube analytics. Other than these no dislike for service, tools, features.
What recommendations would you give to someone considering this product?
If you are looking for software that analyzes your website traffic then I recommended you go with Google Analytics because this product provides the best features and reliable service for your website. This product provides a detailed Behavior report, Content report, and Search console report. If you are a blogger then Google Analytics will also analyze your blog. This product gives the best graphical interface for its end-user.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Nathan F.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2021
Great Product to Help With Client Website Data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is completely free and the best of its kind.
What is your favorite aspect of this product?
Being able to use data to strategize campaigns and marketing efforts overall.
What do you dislike most about this product?
It can be hard to navigate at times.
What recommendations would you give to someone considering this product?
Spend time getting certified.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jared S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted May 2021
The best platform in its specifications
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics has one of the best platforms in the world, due to its design, its effectiveness, its manageability, which is something that other similar companies do not have, sometimes, they block accounts, limit them, and many errors occur that their supports do not they know how to solve, and it is something that does not happen with Google Analytics, since we also have a wide range of video tutorials and other material. Apart from his great career throughout all these years that speak for themselves
What is your favorite aspect of this product?
There are many characteristics of Google Analytics that always attract me to its services and that is that its data is very reliable, very specific, since it gives the results of the people who visit our website, showing what country they are from, possible device, age, and many interesting data that depending on our website it is very effective to use it and give us a better idea of sending our publications
What do you dislike most about this product?
There is only one thing that has been giving me errors these last days and that is that when using the service to see data in real time, it is a bit difficult to receive this data because it is delayed a bit, anyway this is something that with it time maybe they will fix over time and give better results, better and better and on time.
What recommendations would you give to someone considering this product?
I want to make my opinion known since I have been using this platform for a long time and give a critical and balanced point of view so that new users have a little information about what I have happened with this platform and how useful it has been for me, but we know that everyone should experiment and use it in a way that suits them best, I highly recommend its use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features