What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Ehtesham M.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
best tool and one stop solution website traffic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
`it help us to understand the type of users were came and how much time they spend, it is very good tool as it gives us the information about the websites, we can track the things like how many people visiting the website and actions they take.
What is your favorite aspect of this product?
it provides lot of detailed information about the user interface in the website, it is very much easy to implement the code for the basic details about the visitors, goals setting and tracking is very helpful
What do you dislike most about this product?
learning advanced feature is little bit challenging we felt, limitation in creating custom dimention and metrics also the change of definations of the engagemennt of website
What recommendations would you give to someone considering this product?
the real time feature
Pros
- Enables Productivity
- Performance Enhancing
- Effective Service
- Saves Time
Cons
- Inhibits Innovation
- Under Delivered
- Role: Information Technology
- Industry: Construction
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
It is dif to show relevant data to non-tech people
Likeliness to Recommend
Pros
- Respectful
- Includes Product Enhancements
- Performance Enhancing
- Enables Productivity
Cons
- Vendor's Interest First
- Under Delivered
- Slower Product Innovation
Lars N.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2024
The best tracking tool for websites.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Among the best analytics platforms available is Google Analytics. With it we can monitor various aspects of our website, such as the number of visitors, their actions, session analysis, abandonment rates, lead tracking and more. We can also customize it to keep track of important items and the best of all is that it is quite easy to use.
What is your favorite aspect of this product?
Google Analytics helps us improve the performance of our website and understand user behavior. By providing this valuable information, our company can optimize the website, leading to better decision making and better results.
What do you dislike most about this product?
The data export function could be improved.
What recommendations would you give to someone considering this product?
Google Analytics is the best option if you manage numerous websites and want to have a general idea of how many interactions occur on them, as well as performance metrics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
