What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Devdan A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2020
Wider performance display.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One of the things that make Google Analytics different from other web analysis platforms is that this platform contains a more automated service, a service which collects all the information and performs automatic analysis and graphics for the user, with the In order to save work time and not have to do the graphics manually. Google Analytics designs gantt diagrams and works through the collected figures, therefore, it will be very difficult for there to be a fault in the information captured.
What is your favorite aspect of this product?
What I like the most about Google Analytics is that this platform allows me to carry out the entire monitoring process and offers me a complete visualization of all the performance of my website, just by accessing it from its mobile phone application, this application is fantastic , reflects the information in real time and allows each data to be viewed instantly. Thank you very much for this perfectly developed application.
What do you dislike most about this product?
I believe that I do not have any type of complaint about the behavior or general operation that Google Analytics has provided me since I started using it, this platform has been incredible and has allowed us to monitor all the traffic of our website without the need to configure or having to perform a late process. It is excellent to monitor our website instantly.
What recommendations would you give to someone considering this product?
I would recommend this platform because it has a much simpler process than other platforms to be able to analyze web traffic, growth in visits and the management of all the clicks in the Ads of the web page. I believe that Google Analytics offers perfect accessibility to the user, which is expanded to all types of devices, which helps to make it more feasible to be able to visualize all the performance of a website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tony P.
- Role: Information Technology
- Industry: Not for Profit
- Involvement: IT Leader or Manager
Submitted Dec 2020
Google analytics is a powerful SEO
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's cost is free and it has a lot of features
What is your favorite aspect of this product?
Cost, availability of features, reporting
What do you dislike most about this product?
It can be hard to understand and learn to use
What recommendations would you give to someone considering this product?
Take as much training as possible
Pros
- Unique Features
- Saves Time
- Helps Innovate
- Continually Improving Product
Martin Q.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2020
Teamwork for better web monitoring.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Since I started working in this company, we have used several web analysis platforms, which have given us excellent data management and have provided perfect monitoring of web traffic, however, the use of Google Analytics has given its touch of difference by providing us with a freer network where we can have a better management of our data. Google Analytics offers a totally stable network where different employees can have access, all of them can manage the web traffic process, and in this way, make it more productive.
What is your favorite aspect of this product?
One of the things that have most caught my attention about Google Analytics is that this platform offers me a service in real time, with which I can have excellent monitoring of each of the movements made on my website and on the visitors of the same. I can have the ability to have an overview of each of the visitors and the clicks that my sections have on the web, and I can also maintain an interaction with visitors 24 hours a day. It's great to be able to view everything in real time without having to wait a long time for the platform to process customer information.
What do you dislike most about this product?
One of the things that I would criticize negatively about Google Analytics is that it is not a very well optimized system for the study and exact monitoring of the clicks and impressions of an Ads inserted by Google. Google Analytics is not able to accurately count clicks, causing us to not be able to insert Google Ads advertising due to the low precision in the accounting of clicks and views. This is the only negative factor that I have noticed about Google Analytics, since most of it works perfectly.
What recommendations would you give to someone considering this product?
My Google Analytics recommendation would be a recommendation for any company that needs to have accessibility to a platform that provides constant information on each movement of the web page. Google Analytics, despite the very imprecise operation that it has in Google Ads, has excellent precision for counting visits and to be able to know where web traffic comes from. It is a very orderly platform and capable of allowing teamwork which helps to supervise this website.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features