What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Janet L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Nov 2020
Powerful and simple tool for analytics tracking.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy customer traffic analytical insights production.
What is your favorite aspect of this product?
The business reviews tracking and insights obtaining capability.
What do you dislike most about this product?
No anything to complain, the solution is perfect.
What recommendations would you give to someone considering this product?
Google Analytics offers the most productive insights and effective analyticals about your customers traffic and even the behavior tracking is nice.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Radcliffe B.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2020
To have better audience data use Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Similar services to this one may increase in price from time to time, and even be a bad service that will later cost us money, it is better to go for this Google service that has a worldwide support in many aspects, and of course safety too.
What is your favorite aspect of this product?
Whenever we have a web page or platform and we want to know who visits us, from where and from what computer, we can use Google Analytics since it offers us a very intelligent system that gives us very detailed results of each visit to the web, duration and other options.
What do you dislike most about this product?
Sometimes the platform becomes slow and does not load the visits well in their entirety, perhaps it gives a margin of error but it is quite successful even with that error. It is nothing to write home about, it is something that has a solution.
What recommendations would you give to someone considering this product?
I recommend using it since they guarantee us a good and efficient service in the data in many points. We also know that the cost may not be much if you have to pay for a specific service offered by Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Jul 2020
Good Product but with useless support
Likeliness to Recommend
Pros
- Security Protects
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Cons
- Vendor Friendly Policies
- Less Fair
- Less Caring
