What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
joan M.
- Role: Human Resources
- Industry: Insurance
- Involvement: End User of Application
Submitted Jun 2020
Advanced Analytical Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics Is a issues companies with rich insight regarding their web site. Also, Google Analytics is the has a digital analytical feature, and which helps savvy marketers. With Google Analytics, and measuring of the web traffic is something too easy, but and it even understands the devices used, locations, and even the time, contrary to other products.
What is your favorite aspect of this product?
For simple purposes, you can analyze the web traffic of your website with Google Analytics and and that is an excellent way. Two, identifying the time and the device used to visit a site is a feature which is included in Google Analytics. Google Analytics also works with the SEO, hence, improving the awareness of the company.
What do you dislike most about this product?
Google Analytics has not shown a major problem to and there are enough guides. But for new users, theybfind it complex more so on the dashboard, the and hence, during training, the developer should focus on that. Lastly, Google Analytics should provide a segmented report to make it more authentic.
What recommendations would you give to someone considering this product?
Google Analytics is the only tool that will deliver high quality information about the traffic of your company. The software works with charts, and graphs, and tables, and others, and therefore, take the initiative of implementing the software.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Kevin S.
- Role: Information Technology
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Feb 2020
Great Product That Gives Really Good Information
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Nothing really, but it has a lot of information at your fingertips and it is easy to find.
What is your favorite aspect of this product?
How simple it is to use and the amount of information available to you.
What do you dislike most about this product?
Nothing at all.
What recommendations would you give to someone considering this product?
Give it a shot. You will be amazed at the information given to you.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mike J.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2020
Reliable, full featured, and free
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This product is free and has easy integration into Google Adwords. With a bit of configuration you can enable retargeting and a bunch of other targeted advertising.
What is your favorite aspect of this product?
Nothing beats this product because it's free.
What do you dislike most about this product?
It's missing a few features you find in paid products like the ability to see individuals full sessions. It's provides more broad general overviews with an emphasis on keywords from organic traffic.
What recommendations would you give to someone considering this product?
If you're on a budget or have a lower traffic website this free solution is the best in the market.
Pros
- Reliable
- Includes Product Enhancements
- Continually Improving Product
- Enables Productivity
