Google Analytics

What differentiates Google Analytics from other similar products?

Since I started working in this company, we have used several web analysis platforms, which have given us excellent data management and have provided perfect monitoring of web traffic, however, the use of Google Analytics has given its touch of difference by providing us with a freer network where we can have a better management of our data. Google Analytics offers a totally stable network where different employees can have access, all of them can manage the web traffic process, and in this way, make it more productive.

What is your favorite aspect of this product?

One of the things that have most caught my attention about Google Analytics is that this platform offers me a service in real time, with which I can have excellent monitoring of each of the movements made on my website and on the visitors of the same. I can have the ability to have an overview of each of the visitors and the clicks that my sections have on the web, and I can also maintain an interaction with visitors 24 hours a day. It's great to be able to view everything in real time without having to wait a long time for the platform to process customer information.

What do you dislike most about this product?

One of the things that I would criticize negatively about Google Analytics is that it is not a very well optimized system for the study and exact monitoring of the clicks and impressions of an Ads inserted by Google. Google Analytics is not able to accurately count clicks, causing us to not be able to insert Google Ads advertising due to the low precision in the accounting of clicks and views. This is the only negative factor that I have noticed about Google Analytics, since most of it works perfectly.

What recommendations would you give to someone considering this product?

My Google Analytics recommendation would be a recommendation for any company that needs to have accessibility to a platform that provides constant information on each movement of the web page. Google Analytics, despite the very imprecise operation that it has in Google Ads, has excellent precision for counting visits and to be able to know where web traffic comes from. It is a very orderly platform and capable of allowing teamwork which helps to supervise this website.

What differentiates Google Analytics from other similar products?

Google Analytics has the ability to dive into marketing without problem, being able to go deeply into what people are looking for and thanks to the fact that it is a Google provider it is even more specific because this company is the one that covers the most within the internet with its Search Engine. So this platform can see what really works or not knowing with keywords with the things that people search the most and the keywords that the companies that use the most.

What is your favorite aspect of this product?

I like that it is very detailed, giving me real-time data of the visitors on the website, thus being able to track traffic and determine people's tastes. With this tool I can see direct and organic traffic, traffic from social networks, by mail and referral, with this data I can easily measure the performance of a website, improve a product or service, see what is more trending and what it's really working.

What do you dislike most about this product?

I have no problems that can hinder the work process that I do with Google Analytics, I could improve the visual aspect a little by being a little simpler since to understand the operation of this platform it may take a while to complete and understand its operation and get the maximum profit.

What recommendations would you give to someone considering this product?

If you want to start a small business and want to know what can work for you and what customers are looking for, this tool can be very useful, providing great support in case you have any questions about its functions. With this platform you can help the exponential growth of your company.

What differentiates Google Analytics from other similar products?

Google Analytics par excellence has been more precise with tracking the ROI of the social content that is taught in the company, thus being able to monitor the trends of the traffic that is generated from the variety of promotions and within the main website. This tracking allows me any type of traffic data to be able to develop strategies and/or make any changes for clients.

What is your favorite aspect of this product?

It provides valuable information in detail for digital marketing, generating clear reports, thus being able to set objectives on what customers are looking for. I can integrate it with electronic commerce making this a powerful tool since I can offer some type of promotion that allows to attract more customers. It is easy to learn, the platform is very simple, although there are quite a few training courses on the web in case you want to get the most out of it. In summary, with Google Analytics you can track and track all the interactions of your website, being able to consult and measure all sources of traffic, such as attributions, etc.

What do you dislike most about this product?

The interface has been very similar to previous versions, therefore the way in which Google Analytics presents its platform with tools has not changed much, this is a bit disappointing since there are more tools on the market with more updated functions of greater utility. However I use this platform due to its simplicity.

What recommendations would you give to someone considering this product?

I recommend Google Analytics for the simplicity of analyzing your website traffic. Google is part of the majority of the internet and is a most used search engine so if you want to obtain more precise data this tool is your best option. I recommend testing the platform first before making a full deployment as getting the most out of it can yield good results.