What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
99 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Paid Search Integration
Audience Demographics
Conversion Analysis
Search Engine Optimization
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Stella O.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2020
It has excellent data monitoring features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Being within the sales department I have had to solve several problems that this field requires and with Google Analytics I have been able to solve those problems. With this platform you can measure the performance of the sales pages, be able to analyze and monitor organic traffic, thus knowing if it is improving or not and other demographic data that allows me to have diverse information to improve my sales.
What is your favorite aspect of this product?
It provides a detailed tool of the visitors on the website and also the traffic in real time. With Google Analytics you can measure the performance of the destination website and which page is being converted or not. The quality of a website's content can be measured to determine which content attracts people or not. This platform can be connected to Google ads in which you can also track how many people are reaching the ad and what direct impact they are giving to sales.
What do you dislike most about this product?
There is a logic flaw in the data analysis where the total number of users appears in a column, which does not match even close to the numbers that are analyzed manually. They should be integrated with the search console in order to have all the tools in one place and speed up the work process.
What recommendations would you give to someone considering this product?
I recommend this platform both to people who develop websites as well as people who perform data analysis with in my case of sales or other departments such as marketing. Google Analytics can be very complete with a very friendly control panel that adapts to any type of user who has experience or not.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Andrea L M.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Nov 2020
Excellent handling of the statistics of a web page
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One of the things that differentiate Google Analytics from other analysis platforms is the fact that these platforms have immediate connectivity with other Google services, it has a very wide network with which all the information collected can be exported. Google Analytics and make sharing this information much easier. I am very grateful to Google Analytics for having this great synchronization with the other services for sharing the obtained analyzes.
What is your favorite aspect of this product?
I really like that Google Analytics has the ability to show results and statistics in real time about any movement on our website. Currently, we use Google Analytics to measure the traffic and impressions we have on our website, in order to have an exact amount of how many customers we have captured. Google Analytics offers me a panel that is constantly updated, so doing all kinds of graphical analysis and making modifications to the statistics is easier because it is faster.
What do you dislike most about this product?
The only thing I don't like about Google Analytics is its difficulty in updating the data obtained in real time, from the mobile phone application. This application is really optimized, it offers a very good and fluid service, however, when viewing the data obtained, there is a little delay in updating these statistics. I would like this App to have the ability to work in real time like its version for computers.
What recommendations would you give to someone considering this product?
Google Analytics has a striking system with which each company will have the ability to add constant monitoring of the movement or growth they have on their website or blog. Google Analytics is really easy to use, it adds a perfect synchronization with other Google services, which means that the information obtained on the web page can be transmitted or shared with colleagues in a company.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Jasmine J.
- Role: Consultant
- Industry: Technology
- Involvement: Initial Implementation
Submitted Nov 2020
Most reliable analytics product.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The support its good.
What is your favorite aspect of this product?
The tool anlytical capability and the insights.
What do you dislike most about this product?
Nothing to complain about.
What recommendations would you give to someone considering this product?
Google product and very easy on marketing analyzation.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
