What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
Down
1
Since last award
89 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 94%
- Negotiation and Contract:
- 90%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 91%
- Service Experience:
- 91%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Audience Demographics
Conversion Analysis
Device and Browser Analytics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Joshua A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
A Powerful, Cost-effective Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It provide tracking features that can track a user behavior across websites and apps, helping businesses gain insights into demographics, and user actions.
What is your favorite aspect of this product?
Its ability to provide valuable insights into customer behavior, helping businesses optimize their ads effectively.
What do you dislike most about this product?
It can be challenging for beginners to grasp at first.
What recommendations would you give to someone considering this product?
Learn extensively about the product and its various features. Understanding them thoroughly will greatly help improve your productivity.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Ashish J.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted May 2025
Powerful web analytics, but not plug-and-play
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The depth of tracking, range of integrations, and the fact that it’s still free for most businesses make it incredibly hard to beat
What is your favorite aspect of this product?
Google Analytics gives us a detailed view into how people are actually using our site — from where they're coming from to what actions they're taking before converting. Being able to track the entire user journey helps us make smarter decisions about content, marketing, and design. It’s an essential tool for understanding what’s working and what’s not
What do you dislike most about this product?
GA4’s interface is not intuitive at all. It feels like too much changed too fast, and many users are still catching upBe ready to invest time into setup and training. You’ll only get value from GA if you configure it to match your goals and keep it maintained
What recommendations would you give to someone considering this product?
Be ready to invest time into setup and training. You’ll only get value from GA if you configure it to match your goals and keep it maintained
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
Holley C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted May 2025
A Powerful Tool for Unlocking Actionable Insights
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It offers more in depth information needed for business
What is your favorite aspect of this product?
The best aspect of Google Analytics is its ability to provide deep, actionable insights into user behavior on your website or app. Where users come from (traffic sources) • What pages they visit • How long they stay • Where they drop off or convert
What do you dislike most about this product?
Complexity and Steep Learning Curve • User Interface: Many users feel that the interface can be overwhelming, especially for beginners who are not well-versed in data analytics. The vast array of metrics and options can make it challenging to focus on the most relevant data without advanced training. • Navigation: The complexity of navigating between different reports and settings means that users often need to invest significant time learning the system or relying on training materials and tutorials.
What recommendations would you give to someone considering this product?
To get the most out of Google Analytics, start by setting clear goals and tracking key conversions. Use Google Tag Manager to easily manage events and improve data accuracy. Customize dashboards and leverage audience segments to focus on what matters most. Finally, connect tools like Google Ads and Search Console, and make sure you’re using GA4 for its improved features and future-proof tracking.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Inspires Innovation
