What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
99 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Paid Search Integration
Audience Demographics
Conversion Analysis
Search Engine Optimization
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Jessica M.
- Role: Information Technology
- Industry: Banking
- Involvement: End User of Application
Submitted Jun 2020
A Software for Powerful Digital Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is different from many digital analytical tools because, the user can easily secure the product even without any a single coin. Again, Google Analytics is integrated or connected with many other Google products, making if more wff. There is all the information one requires to execute or run the software. The developer has a friendly tone, making all of us love it.
What is your favorite aspect of this product?
The unique thing with Google Analytics is its accuracy and accessibility. Like the analytical reports we obtain from Google Analytics has no errors. Again, Google Analytics works closely with many applications, making us have a robust analysis of the website traffic. The design of the application is extremely friendly.
What do you dislike most about this product?
Eventually, every software finds itself with some challenges, and Google Analytics is not different. For the new users, working with this application can be quite hard, but when orientation or training is conducted, things settle back.
What recommendations would you give to someone considering this product?
Digital analysis is the current way of learning more about your customers. With the many applications in the market, get one that you trust, and will assure you solid and correct results. Google Analytics is a is this application, doing well.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Myra W.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2020
Success Installation and Accurate Results
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
A product that is issued for free by the developer and also functions so well is what Google Analytics do. Again, Google Analytics has a design that is intuitive and works easily with other software to issue comprehensive and appropriate content and results. The training of how to run Google Analytics is offered by the vendor.
What is your favorite aspect of this product?
Google Analytics is know for comprehensive and reliable information and inference regarding the digital analysis in a company Furthermore, Google Analytics increases the awareness that companies have towards their customers. And lastly, Google Analytics comes for free.
What do you dislike most about this product?
Google Analytics is making companies know how customers perceive them, which is a major thing, and we appreciate that. Nonetheless, the developer should also keep the users so up-to-date and hence, have good information on how it works.
What recommendations would you give to someone considering this product?
Digital analysis is a major thing that issues companies information when they want to make decisions about their clients. Also, any company has the freedom of taking the advantage of the application.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Rachel S.
- Role: Operations
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2020
Excellent product, but requires some education.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics ties into all things Google. Google rules the world of SEO so using one of Google's products is only going to help improve SEO for your clients.
What is your favorite aspect of this product?
The ability to go from one client's account to the next with ease.
What do you dislike most about this product?
You need to take some classes, watch training videos, or go through the extensive certification program to really understand how to find what you need.
What recommendations would you give to someone considering this product?
Using Google Analytics is a no-brainer for businesses or agencies. While it will require some training/education; the benefits well offset the cons.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
