What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Denis W.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2024
Robust Analytic Product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Seamless integration with other Google products like Google Ads, Google Search Console, Google Tag Manager, and Data Studio allows for a holistic approach to digital marketing and analytics. This integration simplifies data sharing and enhances insights across platforms.
What is your favorite aspect of this product?
Google Analytics offers a free version that provides a wealth of features for small to medium-sized businesses. For larger enterprises, GA 360 offers additional capabilities such as more data limits, BigQuery export, advanced analysis, and dedicated support.
What do you dislike most about this product?
In the free version of Google Analytics, data sampling can occur when querying large datasets, which can lead to less accurate reporting and insights. This can be particularly problematic for high-traffic websites that need precise data.
What recommendations would you give to someone considering this product?
Begin with the core features of Google Analytics and gradually explore more advanced functionalities. This approach helps in managing the learning curve and ensures that you are not overwhelmed from the start.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Avi M.
- Role: Finance
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Jun 2024
Fantastic product, don't stress!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ease of use and ease of implementation.
What is your favorite aspect of this product?
The fact that it is so efficient and smoother than any other platforms,
What do you dislike most about this product?
The fact that annotations are missing.
What recommendations would you give to someone considering this product?
Just buy it, you won't regret!
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Divya S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
Great features with friendly customer service
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
All the features of GA are super cool and if we need any help, they provide swift support.
What is your favorite aspect of this product?
Report creation is the best part and it is always very easy to do.
What do you dislike most about this product?
Nothing as of that for now.
What recommendations would you give to someone considering this product?
It provides great insights on how users are using their digital campaigns.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
