What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Julia Maria M.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2024
Analytics for Growth
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The most useful feature was being able to create audience segments based on specific criteria like demographics, interests, and behaviors. We could then tailor our marketing messaging and promotions to each segment, which helped us get more clicks and sales.
What is your favorite aspect of this product?
We started by tracking conversions from various marketing campaigns. This allowed us to identify the most effective channels and optimize our ad spend. Next, we analyzed user engagement metrics like bounce rates and session duration. These insights prompted us to revamp our website's navigation and content structure, leading to a remarkable increase in dwell time.
What do you dislike most about this product?
The platform excels in many areas, but its event tracking setup can be complex. Simplified event configuration would improve the user experience.
What recommendations would you give to someone considering this product?
This tool helps us make data-driven decisions for our online business. Initially, we struggled to understand our website's performance and customer behavior. However, once we delved into Google Analytics, we could see what we needed to see. It has become our secret instrument for understanding our customers and staying ahead of the competition. This tool helps us identify growth opportunities and optimize our online presence. It gives us data-driven insights that drive tangible business results.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Santosh M.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted May 2024
Ease of use of product is great
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is easy to use by any users in the organization
What is your favorite aspect of this product?
I really love the usability of the overall product
What do you dislike most about this product?
I dislike few features like clear conversion analytics
What recommendations would you give to someone considering this product?
Easy to use to start any analytics for your company
Pros
- Unique Features
- Efficient Service
- Caring
- Respectful
Cons
- Vendor Friendly Policies
Naveen S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Fantastic product for marketing peoples.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has a lot of capabilities. It provides a comprehensive overview of data for analysis. Also, users can make customized reports according to their use. It's a nice product. Highly recommended.
What is your favorite aspect of this product?
I like its Dashboard too much. Also how easily it can connect with any third-party tool, resonates me.
What do you dislike most about this product?
I dislike its acquisition report section, where users want to see their data for landing pages. It needs to be improved.
What recommendations would you give to someone considering this product?
Yes, I highly recommend this product to every marketer.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
