What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Sean W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
Took a while for us to learn but great service!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Vast amount of analytics and reporting available from this service
What is your favorite aspect of this product?
we can track everything and get a clear overview of what is working
What do you dislike most about this product?
It took us a little while to get the hang of it
What recommendations would you give to someone considering this product?
It can be a little daunting to learn at first but its really a key part of our business now
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mykhailo K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Powerful analytics tool with extensive features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics differentiates itself with its comprehensive data collection capabilities, user-friendly interface, and seamless integration with other Google services. It also offers advanced features like real-time data, customizable reports, and robust segmentation options.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its powerful reporting and data visualization tools. These features make it easy to interpret complex data and gain actionable insights to improve website performance.
What do you dislike most about this product?
What I dislike most about Google Analytics is the steep learning curve for new users. While it offers extensive features, it can be overwhelming for beginners without proper training.
What recommendations would you give to someone considering this product?
I recommend investing time in learning and training to fully leverage the capabilities of Google Analytics. Utilize the extensive online resources and tutorials provided by Google to get up to speed. Additionally, consider using Google Tag Manager to simplify tag implementation and management.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Justin T.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Essential for business success!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the industry standard. A lot of SaaS products have built-in functionality with Google Analytics and it's easy to begin tracking data.
What is your favorite aspect of this product?
My favorite aspect is the ease of integration into new and preexisting projects to track user data.
What do you dislike most about this product?
The knowledge base for the new version of Analytics is lacking. Google could do a better job with educational content.
What recommendations would you give to someone considering this product?
Sign-up for an account. It's easy to use overall, and can literally help you increase your business revenue by 10% or more in the next 3-6 months.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
