What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Jessica H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Oct 2024
The Data Goldmine
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
how deeply it integrates with other Google products—that would have to be the one. It’s almost like having a direct line into the world’s largest search engine, allowing you to track and understand user behavior on your site with a level of precision that’s tough to match
What is your favorite aspect of this product?
I can set up a custom funnel, dive into specific audience segments, and view only what’s relevant to my goals.
What do you dislike most about this product?
Setting up custom events, for example, sometimes feels like I’m jumping through hoops to get data that should be easy to capture.
What recommendations would you give to someone considering this product?
Don’t treat it as the be-all and end-all; dive deeper into session length, user behavior, and goal completions to get a real sense of what’s working.
Pros
- Continually Improving Product
- Efficient Service
- Saves Time
- Generous Negotitation
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2024
important for people who run blogs.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Effective Service
Yadav M.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2024
One of best tools for analysis is Google Analytic.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Everything you need to examine webpages is included in this program.
What is your favorite aspect of this product?
User behavior and other performance parameters can be ascertained by analyzing the website's traffic.
What do you dislike most about this product?
Complexity means that it overrides non-experts, especially inexperienced users.
What recommendations would you give to someone considering this product?
It is most likely the first and only analytics program you will require.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
