What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Bowen R.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Apr 2024
A Must-Have for Data-Driven Marketers
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
First, the sheer volume of data it provides is unmatched. We can see everything from website traffic sources to user behavior on specific landing pages. This granular level of detail allows us to understand our energy audience like never before.
What is your favorite aspect of this product?
Google Analytics' audience insights are an absolute beast in the sense that they provide a deep dive into who exactly is visiting our website. We can see demographics, interests, and even the devices they're using.
What do you dislike most about this product?
While Google Analytics offers a ton of data, creating custom dashboards to visualize that data can be a bit clunky. A more user-friendly interface for building custom dashboards would make it easier for us to track key metrics and identify trends at a glance
What recommendations would you give to someone considering this product?
If you're serious about understanding your website audience and optimizing your marketing efforts, then Google Analytics is a must-have tool. The sheer volume of data and seamless integration with other Google products make it an invaluable asset for any digital marketer.
Pros
- Continually Improving Product
- Enables Productivity
- Efficient Service
- Inspires Innovation
Navadeep R.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Mar 2024
Outstanding tool for Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It stand outs in the pin pointed details of every analysis with other tools
What is your favorite aspect of this product?
It's free data driven attribution model helps get the accurate credit to all the ad clicks
What do you dislike most about this product?
Navigation is a bit problem in this
What recommendations would you give to someone considering this product?
Overall it's a great and reliable tool to use for getting the analysis of your website, ads, etc...
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Ankit B.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Best tool for website analytics except support.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has comprehensive and customizable reporting capabilities, it is easy to setup and free software to use. The platform allows user to explore audience demographics, user behaviour and marketing strategies.
What is your favorite aspect of this product?
Going deep into the performance of a website and audiences
What do you dislike most about this product?
Customer support is not good. I didn't get satisfactory solutions from the support team once.
What recommendations would you give to someone considering this product?
If you have a website definitely go for this. This will help you in a lot of way to grow your website presence and sales.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Effective Service
