What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Bolatito T.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2024
My preferred Google analytics tool.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The flexibility of Google analytics customization options obviously. Google analytics allows end users to customize the product or system to meet their unique business objectives by defining customized segments, setting up custom goals to track specific conversion metrics , or even defining custom dimensions for tracking specific data points. This is just a few of the many possibilities that come with Google analytics flexible customization provisions.
What is your favorite aspect of this product?
One of Google analytics strengths lies in its ability to provide real time data on user interaction on mobile or web applications. This is critical for faster identification of traffic or user interaction anomalies and quick decision-making.
What do you dislike most about this product?
Accuracy of insights provided by Google analytics can be affected by different factors like tags and events configuration, data sampling, browser restriction and even the privacy settings of a website visitor or web browser. The above makes the risk of data contamination very high when using Google analytics.
What recommendations would you give to someone considering this product?
Google analytics is the best placed digital analytics tool for providing valuable insights around user interactions on web and mobile platforms.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Alexis P.
- Role: Information Technology
- Industry: Construction
- Involvement: End User of Application
Submitted Mar 2024
Google Analytics Is Easy to Understand
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The features of Google Analytics are so impressive. More so, I will choose it over and over again due to its accuracy. It as been a great and reliable tool.
What is your favorite aspect of this product?
I like how effective and accurate the features of Google Analytics have been. Moreover, Google Analytics is an affordable web analytics software.
What do you dislike most about this product?
No dislikes for Google Analytics. Google Analytics is the best.
What recommendations would you give to someone considering this product?
Google Analytics is so amazing. i highly recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anish M.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Robust analytics tool enabling data-driven decisio
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The Data Collection Flexibility using which I am able to collect data using multiple methods be it JavaScript Code or Mobile SDK. Event tracking and E-Commerce integrations is something I haven't seen with products like tracking the specific user interactions of clicks, downloads video views and insights into conversion funnels and performance neglects the use Power BI which need a separate Power BI expert to do this analysis.
What is your favorite aspect of this product?
My favorite aspects is the ability to track and analyze the website and product performance which thereby helps our team to make informed decisions for better user experiences.
What do you dislike most about this product?
A challenging aspect in Google Analytics is its data sampling method. Data Sampling occurs on a subset of data rather them the full complete dataset. This can make the reports not have precise conclusions and insights.
What recommendations would you give to someone considering this product?
Ask the Google Analytics team to provide an extensive training rather than just 1 or 2 hours of training which might help a lot. Work with the team to get this arranged, Explore if integrations can be made to your systems of use and does it work with other third party tools you are currently using.
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Effective Service
