What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Paras R.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2024
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It provides extensive tracking features, such as those for user acquisition, behavior and conversions. Furthermore, This platform offers sophisticated functionalities such as personalised reporting, segmentation of data and combination with other google technologies. Web professionals and testers alike appreciate it because of its easy to use interface and extensive documentation, which cater to both technical and non- technical users.
What is your favorite aspect of this product?
Its adaptability and comprehensiveness of information. I can monitor a broad variety of user actions using it, from straightforward pageviews to intricate conversions. Furthermore, a full perspective of user interactions is provided by Google Analytics connectivity with other Google tools like Google tools like Google Data Studio and Google ads, which aids in my ability to make data- driven decisions.
What do you dislike most about this product?
Although it is a very strong tool, especially for more intricate analysis, I occasionally find its interface to be too confusing. Finding the precise data I need can be challenging due to the overwhelming amount of measurements and characteristics. Furthermore, the inability to handle some data types like offline conversions can be annoying for testing circumstances.
What recommendations would you give to someone considering this product?
For testers, its many capabilities, simplicity of use and compatibility with other Google technologies make it an invaluable tool. But be ready to put in some time to become familiar with its features and comprehend how to use its data to guide your testing. You can utilise the software to enhance functionality and user experience of your product with a little bit of skill.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Karthick R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Ease of Use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Comprehensive Data Collection and Reporting Integration with Google Ecosystem Advanced Segmentation and Audience Insights Real-Time Data and Monitoring Customization and Flexibility
What is your favorite aspect of this product?
Customizable goals and events Advanced segmentation Attribution modeling
What do you dislike most about this product?
Setup and configuration Data sampling Custom reporting limitations
What recommendations would you give to someone considering this product?
Start with Google Analytics 4 (GA4) Set Clear Goals from the Beginning Utilize Google Tag Manager (GTM) Leverage the Built-in Reporting Templates
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Arvid O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Leading analysis tool, Google Analytics.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This tool provides everything you need to analyze websites. From demographics to device usage, it gives us all the information we need about our website and apps. Our business can continue to grow by tracking crucial metrics with ease thanks to simple dashboards and reports.
What is your favorite aspect of this product?
The Google Analytics feature that I appreciate most is its ability to provide comprehensive data on user behavior on our website and applications. Additionally, Google Analytics tracks a variety of matrices, such as pages, democratic events, and goal competitions. Thanks to this, we can have a deep understanding of how visitors interact with our content.
What do you dislike most about this product?
Some elements seem a little hidden or difficult to use, so it can be daunting at first, especially for new users.
What recommendations would you give to someone considering this product?
Google Analytics is one of the best website analytics tools on the market, allowing businesses to measure and improve their online performance as well as solve a variety of business problems.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing