What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Ravi K.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
easy to use, unique and customize product features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
easy access, customizable reports.
What is your favorite aspect of this product?
Google Analytics Report customization
What do you dislike most about this product?
Data is not updating more real tme
What recommendations would you give to someone considering this product?
nothing to add here
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Eduardo R.
- Role: Vendor Management
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Powerful and detailed
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It offers a free robust version that is incredibly functional for most users, especially small and medium-sized businesses. This sets it apart from many other platforms that may require payments up front or for more advanced functionality.
What is your favorite aspect of this product?
its ability to provide detailed information about user behavior on my website in real time. I can see traffic sources, session durations, bounce rates and conversions, which is crucial to understanding what is working and what needs improvement.
What do you dislike most about this product?
What I dislike most is the complexity and learning curve required to take advantage of all its features.
What recommendations would you give to someone considering this product?
Given the complexity and depth of Google Analytics, set aside time to familiarize yourself with the tool. Use free resources like Google Analytics Academy, blogs, and forums to accelerate your learning.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Respectful
Halis Burhan Ç.
- Role: Operations
- Industry: Construction
- Involvement: End User of Application
Submitted Nov 2023
Greatest Website Analytics Tool Ever
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There is no competing product to GA since almost 17 years.
What is your favorite aspect of this product?
The richness in GA4 data is definitely unmatched with other tools.
What do you dislike most about this product?
Why did they get rid of goals in GA4 there should be a substitution to it.
What recommendations would you give to someone considering this product?
I'd recommend them to learn GA4 as soon as possible when there is still an opportunity.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
