What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Billy C.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2023
The industry leader on SEO and Website Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's the most robust and comprehensive SEO and analytics tool. It's the industry standard. Its features integrate with almost all data aggregation software, making it ideal for anyone. Also, Google is the most used search engine.
What is your favorite aspect of this product?
The ease of monthly billing without a credit check.
What do you dislike most about this product?
As technology improves, API and tags change, requiring regular updating.
What recommendations would you give to someone considering this product?
This should be your first choice.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Saves Time
Angelo S.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2023
Easy point of entry, wide array of features.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I haven't used other products because the privacy issues do not concern me or my clients directly, so while I can't compare GA to other similar products, I find it hard to believe that any other product can offer both the same features and integration. Any platform that is worth its salt develops and integration with GA, which the smaller platforms can't compete with. GA (specifically GA4) has given us a high level view of everything going on with our marketing funnels, customer journeys, and traffic acquisitions. It helps us to decide which direction to go to most efficiently market for our customers.
What is your favorite aspect of this product?
Customer Journeys and Conversions. The conversion (as opposed to Goals in Universl Analtyics), is much easier to track and utilize. Teaming this with UTM codes, we are able to accurately track where our traffic is coming from, and who is performing the actions that we are looking to count as conversions. The Explore tab of GA4 allows us to "see" the numbers in a funnel format which is amazing.
What do you dislike most about this product?
The fact that we can't automatically email reports from the Report section. Unless I haven't figured it out, we have a custom Report set up in the the Library but we have to manually change the date and send, export the data, and send it to our clients each month. Automating this would be a much, much appreciated feature.
What recommendations would you give to someone considering this product?
I would recommend taking a look at your current marketing stack and platforms that you use in your business to see if any of the other analytics platforms integrate with it, turn-key. My guess is that they don't. Google Analtyics has the advantage over all of the other systems for that reason alone. I would start by just doing simple tasks at first, then diving into the more advanced techniques and strategies so as to not overwhelm yourself.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Aashita R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Good for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is best in industry for easy website analytics.
What is your favorite aspect of this product?
Dashboard UI is very elegant and simple.
What do you dislike most about this product?
Cant perform very advanced analytics as compared to Adobe analytics.
What recommendations would you give to someone considering this product?
If your need is just a simple dashboard for website analytics then this is the best product.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Unique Features
