What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Mihir M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
The best analytics tool for Websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides in-depth web and app analytics, integrating seamlessly with Google's ecosystem.
What is your favorite aspect of this product?
The accuracy of capturing the data points and the user journey is one of the best and reliable ones.
What do you dislike most about this product?
We expected even more features and volumes under free feature, the paid version is very costly for startups
What recommendations would you give to someone considering this product?
Just make sure that google analytics is integrated following the best practices to make the best use of it.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Helps Innovate
Cons
- Less Generous
Muhammed Ali T.
- Role: Information Technology
- Industry: Transportation
- Involvement: End User of Application
Submitted Oct 2023
GA4 is the best.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There are no other tool that can report website analytics at this granularity.
What is your favorite aspect of this product?
GA4 revolutionized the way we look at the product data.
What do you dislike most about this product?
I dislike the new goal notation system, its not swift as in the universal interface.
What recommendations would you give to someone considering this product?
I'd recommend them to learn GA4 as soon as possible.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Ankit S.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2023
The must have tool for any internet company
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Analytics is the most widely accepted data portal for any third party tool/service be it google ads or your internal datasets
What is your favorite aspect of this product?
The accuracy of data capturing and correctly tracking the conversion events is outstanding
What do you dislike most about this product?
It has most of the basic features but the advanced features like cohort based retention, data visualisation is still primitive in Google Analytics
What recommendations would you give to someone considering this product?
You may need to club Google analytics with a supportive 3rd party tool to make sense of the data completely
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
