What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Ankit S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
Analytics is the mandatory tool to have
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is the most widely accepted tool that's available for integrations in other tools
What is your favorite aspect of this product?
The ease of integration is the most favourite aspect of google analytics, also the integration of GA4 + Firebase is outstanding
What do you dislike most about this product?
The cost is a bit high
What recommendations would you give to someone considering this product?
Website analytics is the must have tool for website analytics
Pros
- Saves Time
- Helps Innovate
- Reliable
- Efficient Service
Vipul C.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Best for Website Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
More detailed dashboard in comparison to Adobe Analytics.
What is your favorite aspect of this product?
Customizable features.
What do you dislike most about this product?
Nothing so far
What recommendations would you give to someone considering this product?
Reliable analytics tool. Go ahead.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Effective Service
Luis A.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Excellent Analytics Tool for starters
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The great differentiator is undoubtedly the price, it offers a variety of pricing models depending on the company needs, this gives Google analytics the flexibility to give different products depending on user needs.
What is your favorite aspect of this product?
Mobile Analytics interactions is the greatest feature you will ever find and from my perspective is a must try.
What do you dislike most about this product?
There is an oppotunity area in Google analytics and it's support.
What recommendations would you give to someone considering this product?
As a starting point for Analytics is great but eventually will need to migrate to a more robust system.
Pros
- Reliable
- Efficient Service
- Respectful
- Generous Negotitation
Cons
- Less Friendly Negotiation
