What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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A/B Testing
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Google Analytics Reviews
Côme d.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2023
Conveniently, the best web analytics platform.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The event-based funnel feature introduced in the Google Analytics 4 update sets it apart from other analytics tools I have used. It allows me to create custom funnels based on events, not just URLs, providing me with greater flexibility in tracking user behavior. Additionally, I can compare the specific paths visitors take through our website, helping me identify the most effective route to encourage a visitor to take a specific action on the site.
What is your favorite aspect of this product?
I love that Google analytics provides me with detailed tracking of user behaviour on our web , mobile application. Plus, I also have the choice to customize generated reports to zero-in on specific metrics . I value this part of Google analytics the most because I rely on it to measure the impact and success or failures of our user interface changes and modifications.
What do you dislike most about this product?
The tardiness of Google analytics help-documentation in keeping pace with major updates such as the last Google Analytics 4 update was a source of frustration for me. This lag between the update and help documentation forced me to invest extra effort in figuring out the changes on my own, which resulted in a significant amount of additional time being expended. Furthermore, some of my colleagues who were not frequent users of the Google Analytics platform struggled to extract actionable insights during that time.
What recommendations would you give to someone considering this product?
Google Analytics undoubtedly offers my team abundant data on how users engage with our web and mobile applications. In my opinion, it's the best analytics tool available in the market.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Danny J.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Apr 2023
best for online traffic monitoring and measurement
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
is its wealth of advanced data tracking and analysis features and options. Unlike many other website analytics tools, Google Analytics offers a wide variety of reports and analytics.
What is your favorite aspect of this product?
Aside from its good integration and its various useful features of tracking all user interactions, I really like the ability to customize and create custom reports. Custom reports allow users to select the data that is important and perform detailed analysis.
What do you dislike most about this product?
The user interface is not the most intuitive and it can take time to understand all the available options and features.
What recommendations would you give to someone considering this product?
My recommendation would be that you take the time to learn the tool and all its functions. It can be a little tricky at first, it's an extremely valuable tool for tracking and measuring performance online.
Pros
- Reliable
- Trustworthy
- Unique Features
- Effective Service
Kariri J.
- Role: Information Technology
- Industry: Construction
- Involvement: End User of Application
Submitted Apr 2023
Google Analytics Has Been Impressive
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics outshines other tools due to its accuracy. It is an excellent and impressive software.
What is your favorite aspect of this product?
I like the simplicity and ease of use of Google Analytics. Google Analytics is also affordable to use.
What do you dislike most about this product?
I do not dislike Google Analytics at all.
What recommendations would you give to someone considering this product?
I highly recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
