What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Anna T.
- Role: Public Sector
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2023
A very useful tool for analytics.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One of the things I like about Google Analytics is its ability to track and measure website traffic and user behavior. This tool provides a variety of data and metrics, including pageviews, sessions, user demographics, and conversion rates, which can help businesses understand how their website is being used and how it is working.
What is your favorite aspect of this product?
Google Analytics is a powerful tool essential for any digital marketer. It provides a wealth of data and information that can be used to improve website performance, track user behavior, and measure the success of marketing campaigns. The platform is user-friendly, easy to navigate, and offers many features, such as conversion tracking, custom reports, and goal settings.
What do you dislike most about this product?
This can be overwhelming for beginners due to the amount of data and information available. It can take some time to learn how to navigate the platform and understand all the different metrics and reports. Additionally, some users may find the platform too complex for their needs, or they may need more advanced features not available in the basic version of the tool.
What recommendations would you give to someone considering this product?
Google Analytics helps me collect all the valuable information from my website and apps in one setup, very easy to access and a user-friendly interface makes it easier to use. I can define and understand my audience and their demographics well.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Cons
- Less Generous
Natasha Kiara E.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2023
Great FREE website analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Cost. Other products cost a lot which is not always feasible for smaller businesses
What is your favorite aspect of this product?
Clear graphics showing data
What do you dislike most about this product?
Sometimes, user flows are not always clear. It’s not always easy to use
What recommendations would you give to someone considering this product?
It’s free which is great, but it can take some getting used to
Pros
- Efficient Service
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Cons
- Charges for Enhancements
Atul K.
- Role: Consultant
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Mar 2023
Fantastic product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
quick search and result quick.
What is your favorite aspect of this product?
Output of the Result display
What do you dislike most about this product?
none of the part
What recommendations would you give to someone considering this product?
No need to improvent as of now
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
