What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Elliana C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Fine tool for analysis of web traffic.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is important in knowing where traffic on your website is coming from and how we can improve traffic on our websites. Google Analytics does a great job in analyzing the traffic.
What is your favorite aspect of this product?
Google analytics allows us to see our visitors in real time. We can see what content they interact with the most and how much time they spend. It gives us ideas on how to improve our businesses via our website.
What do you dislike most about this product?
The analysis are shallow. They need to be more detailed.
What recommendations would you give to someone considering this product?
For a free product, google analytics' performance is exceptional. It is definitely a great partner to have if you want your website to go to the next level.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Rajveer B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Useful insights to make your web better.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics gives us a view of what content is popular within the website as well as what we are doing wrong to make visitors not to subscribed to our website. It helps us know what words are key and what we should focus on.
What is your favorite aspect of this product?
Google analytics has advanced analytics that help us see the visitors to our website in real time and what content they are viewing. Another huge plus is that the reports and charts are detailed and simplified so understanding them is not a challenge. Google analytics has helped us improve he experience of our visitors.
What do you dislike most about this product?
The data is just so general, making it really tough to know what the user experience really is.
What recommendations would you give to someone considering this product?
Google analytics is well suited in tracking traffic within your website allowing you to see what content visitors interact with more and how you can better their experience.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Mathias L.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
Great and very Intuitive. Simply wonderful
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Location, actions and behavioural tracking of traffic and ease of usage
What is your favorite aspect of this product?
The various reports and visitors from different countries, their bounce rate suggestions to improve.
What do you dislike most about this product?
I do not think of any. so far so good.
What recommendations would you give to someone considering this product?
You will really be proud of the reports you are going to get. Especially for your websites. I have love it from the very moment I was introduces to it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
