What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
Up
1
Since last award
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 90%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Jennifer N.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Apr 2025
Hubspot is an amazing CRM.. Hubspot is the best
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot provides a unified platform where all CRM, marketing, sales, and customer service data is housed and accessible, facilitating collaboration and reducing silos. While other CRMs often require integration with separate marketing automation platforms or tools, leading to potential data duplication and lack of seamless communication.
What is your favorite aspect of this product?
App Integration
What do you dislike most about this product?
Nothing . I love all features
What recommendations would you give to someone considering this product?
Try it out. You'd be amazed and the wonderful things you can do with Hubspot
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chris R.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2025
useful for a copywriter—if you know where to look
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I didn’t think HubSpot Sales Hub would matter much to a copywriter. But turns out, it gives me loads of insights that shape how I write. It’s a CRM, sure, but I use it to peek into contact timelines, client preferences, and what emails or landing pages are converting best.
What is your favorite aspect of this product?
The email tracking and performance data. Seeing which subject lines actually get clicked helps me tweak future campaigns. I also use snippets and templates to speed up writing sales outreach or nurture content
What do you dislike most about this product?
There are tabs within tabs and half of them I don’t even need. Also, the formatting editor for emails can be a bit glitchy, especially when switching between plain text and HTML
What recommendations would you give to someone considering this product?
If you’re a copywriter working close to the sales or marketing teams, ask for access. You’ll be surprised how helpful it is to know which content actually closes deals
Pros
- Inspires Innovation
- Client Friendly Policies
- Helps Innovate
- Enables Productivity
Cons
- Slower Product Innovation
- Under Delivered
Siddhaarth S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
All in one powerful marketing solution
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
They stand out a a single source of marketing for both Marketing and Sales teams
What is your favorite aspect of this product?
The pipeline management and lead capturing and scoring features are excellent with a ton of integration features
What do you dislike most about this product?
Email automation features could be much better compared to other tools in the market
What recommendations would you give to someone considering this product?
Make use of integrations to get to full capability of the tool. For example you can use Zoominfo to enrich lead data
Pros
- Helps Innovate
- Enables Productivity
- Effective Service
- Caring
